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Operation HOPE and Wells Fargo Expand Free Financial Coaching to Charleston
New HOPE Inside centers in local Wells Fargo branches increase access to financial education and guidance in low-to-moderate income communities
CHARLESTON, S.C. – February 24, 2026 – Wells Fargo and Operation HOPE, Inc., a national nonprofit dedicated to financial empowerment, today announced the opening of a new HOPE Inside center in Charleston.
Each HOPE Inside center is located inside a Wells Fargo branch, and features Operation HOPE financial coaches who help empower community members to achieve their financial goals through free financial education workshops and one-on-one coaching. In Charleston, the HOPE Inside center is located at 1305 Sam Rittenberg Blvd. in the Ashley Landing neighborhood.
“Wells Fargo’s collaboration with Operation HOPE continues to play an important role in advancing financial inclusion,” said Nadia van de Walle, Head of Banking Inclusion Initiative at Wells Fargo. “By providing free, high-quality financial coaching and trusted guidance, this collaboration expands access to essential financial tools and builds financial confidence. Together, we’re helping consumers take control of their financial future while making a meaningful impact across communities.”
HOPE Inside centers are located within select low-to-moderate income (LMI) neighborhood branches that are specially designed around the needs of its community members. The branches feature redesigned spaces created to deliver one-on-one consultations, improve digital access, and offer financial health seminars.
“Economic inclusion isn’t a slogan — it’s about giving people a real path to ownership and upward mobility,” said John Hope Bryant, Founder, Chairman, and CEO of Operation HOPE. “HOPE Inside brings financial coaching into everyday community spaces, so people can build credit, save, and plan for the future where they already live and bank. Each new location with Wells Fargo helps more families move from surviving to thriving, and that’s how you change communities for the long term. We’re grateful for the partnership.”
The Charleston HOPE Inside location continues Wells Fargo’s commitment to make financial education and guidance more accessible to those most in need through opening HOPE Inside centers in 50 LMI communities by the end of 2026.
HOPE Inside is part of Wells Fargo’s Banking Inclusion Initiative, a 10-year commitment to help provide easier access to low-cost banking and financial education for underbanked and unbanked communities.
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a leading financial services company that has approximately $2.1 trillion in assets. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. Wells Fargo ranked No. 33 on Fortune’s 2025 rankings of America’s largest corporations. News, insights, and perspectives from Wells Fargo are also available at Wells Fargo Stories.
Additional information may be found at www.wellsfargo.com
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