6 Important Tips to Ensure Your Personal Brand Success

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By Mark A. Leon

Are you looking to create a personal brand or take your existing brand to the next level?  Are you ready to become the next great niche influencer?

Here are a few simple tips!!! Though they may seem simple and almost common sense, only a small percentage of active digital brands are following these authentic and engaging tips. Trust us; once you begin to implement them, you will see the difference.

1. Respect your audience.  Digital communication is a two way street.  Don’t just feed content.  Listen, respond, connect.  Your existence is only as strong as your followers.

2. Diversify your content. Don’t get pigeonholed into a singular theme.  Your followers want to be stimulated and inspired.

3.  Decompress.   You will get obsessed and addicted to the rush of the numbers.   Remember to take a step back and remove yourself from the content.   This is essential for mental well-being. 

4. Be your true authentic self.  Don’t change because you feel you have to adopt to criticism or naysayers.

5. You are not required to be on every major social platform.  Simplify and excel on just the ones that are comfortable for you.

6.  Make sure you are still having fun!!!!!

We hope these 6 recommendations bring you increased growth and a more personal engagement with your audience.

6 Italian Restaurants in the Lowcountry That Will Leave You Wanting More 

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By Mark A. Leon

We’d know there are some truly gifted restaurants offering Italian cuisine in the Charleston area. From rustic terrain to metros to beach, we have your covered. Here are 6 options that will leave you more than satisfied of the Old Country.

1. Indaco – 526 King St, Charleston, SC 29403 – Located downtown on King Street, Indaco is known for its homemade pastas, wood-fired pizzas, and innovative Italian cuisine.

2. Wild Olive – 2867 Maybank Hwy, Johns Island, SC 29455 – Situated on Johns Island, Wild Olive offers exquisite Italian fare in a comfortable setting, with a focus on local ingredients. This is also the same group that owns and operates The Obstinate Daughter on Sullivan’s Island.

3. Coda del Pesce – 1130 Ocean Blvd, Isle of Palms, SC 29451 – This beachfront restaurant on Isle of Palms specializes in seafood-forward Italian cuisine. Award winning Ken Vedrinski is executive chef, owner, and sommelie.

4. Melfi’s – 721 King St, Charleston, SC 29403 – This King Street restaurant offers a menu full of authentic Italian dishes with creative innovations in an enchanting environment.

5. Renzo – 384 Huger St #4126, Charleston, SC 29403 – A hip neighborhood trattoria with a wood-fired oven, Renzo is known for its creative Neapolitan-style pizzas and extensive natural wine selection. Though not traditional Italian, the Korean Chicken and Caesar salad are two of the finest dishes in all of Charleston. FYI – the Caesar is enough for two. They are closed on Sunday and Monday and we strongly recommend reservations based on the small occupancy and popularity of the restaurant.

6. Fratello’s Italian Tavern – 1050 E Montague Ave, Charleston, SC 29405 – Fratello’s lies in the heart of Park Circle and offers a tradition casual Italian dining experience with an intimate menu of robust dishes that have been passed down for generations. We highly recommend the Melenzane Rollentine and Manicotti Al Forno.

These restaurants offer a range of experiences, from casual to upscale, and showcase both traditional and innovative approaches to Italian cuisine in the Charleston area.

Here are some additional articles to help in your research to help you make your best dining decisions

Best Italian Restaurant Charleston, SC – Last Updated July 2024 – Yelp 
6 Best Italian Restaurants In Downtown Charleston | OpenTable 
8 Great Establishments for Italian Dining in Charleston – Carolina Eater 
8 Irresistible Italian Restaurants In Charleston To Try Out Today! – Secret Charleston 

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Melfi’s

Ricotta Gnocchi – Housemade Italian Duck Sausage, Tomato Sugo – Coda Del Pesce

NC Bison carpaccio, micro greens, parmesan, lemon garlic aioli, bourbon barrel smoked salt, crostini – Wild Olive

Indaco

Travel + Leisure Announces 2024 World’s Best Awards Unveiling Top Destinations, Hotels, Airlines and More – Yes, Charleston, SC is the Top U.S. City!

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Florence, Maldives, Singapore Airlines, Istanbul Airport, Among Top Winners

San Miguel de Allende Reclaims Top Ranking as World’s Best City

NEW YORK/PRNewswire/ — Travel + Leisure reveals the winners of its highly anticipated 2024 World’s Best Awards, highlighting the best travel destinations and organizations across the globe. In its 29th year, the 2024 World’s Best survey results showcase the dynamic nature of the global travel landscape, highlighting emerging trends and destinations that are resonating with today’s travelers. The complete list of award winners is available now on TravelandLeisure.com and in the August issue of Travel + Leisure, on newsstands July 19.

Travel + Leisure World's Best 2024
Travel + Leisure World’s Best 2024

Spanning 125 category lists, this year’s survey results showcase a range of surprises and milestones, including the emergence of a new top domestic airline JSX, iGA Istanbul Airport claiming the top spot for Best International Airport, and Singapore Airlines returning to the top position in the Best International Airlines category. Charleston, SC continues to resonate with readers as the top U.S. city for the 12th consecutive year.

Highlights from the worldwide rankings include Best Cities Overall with San Miguel de Allende, Udaipur and Kyotoclaiming the top three spots, and The Oberoi Rajvilas, Jaipur named the World’s Best Hotel. Domestic highlights include Minneapolis-St. Paul International Airport claiming the top spot for Best Domestic Airport, Golden Isles remaining the No. 1 Best Island in the Continental U.S., the Pendry Newport Beach named the Top City Hotel and Mission Pacific Beach Resort the Top Resort in the Continental U.S.  Additional domestic lists cover the Top City and Resort Hotels in destinations such as Washington, D.C, Chicago, Las Vegas and Miami.

“For nearly three decades, our World’s Best Awards have set the standard for excellence in travel, as chosen by our dedicated and discerning readers,” said Jacqui Gifford, Editor in Chief of Travel + Leisure. “The 2024 results highlight a blend of time-honored favorites and emerging destinations, reflecting the diverse interests of today’s travelers. We’re delighted to honor these exceptional places and experiences that inspire our audience to explore the world.”

Additional highlights from this year’s World’s Best Awards are as follows:

TOP 10 WORLD’S BEST CITIES 2024

  1. San Miguel de Allende, Mexico
  2. Udaipur, India
  3. Kyoto, Japan
  4. Hoi An, Vietnam
  5. Chiang Mai, Thailand
  6. Florence, Italy
  7. Bangkok, Thailand
  8. Tokyo, Japan
  9. Ubud, Indonesia
  10. Funchal, Portugal

TOP 10 U.S. CITIES 2024

  1. Charleston, South Carolina
  2. Santa Fe, New Mexico
  3. Savannah, Georgia
  4. Honolulu, Hawaii
  5. New Orleans, Louisiana
  6. San Antonio, Texas
  7. Fort Worth, Texas
  8. New York, New York
  9. Chicago, Illinois
  10. Aspen, Colorado

TRAVEL + LEISURE WORLD’S BEST AWARDS 2024 WINNERS OVERALL:
WORLD’S BEST CITY: San Miguel de Allende
WORLD’S BEST HOTEL: The Oberoi Rajvilas, Jaipur
WORLD’S BEST HOTEL BRAND: Capella Hotels & Resorts 
WORLD’S BEST ISLAND: The Maldives
WORLD’S BEST U.S. NATIONAL PARK: Yellowstone
WORLD’S BEST INTERNATIONAL DESTINATION SPA: Rancho La Puerta
WORLD’S BEST DOMESTIC DESTINATION SPA: Sundara Inn & Spa
WORLD’S BEST MEGA-SHIP OCEAN CRUISE LINE: Virgin Voyages
WORLD’S BEST LARGE-SHIP OCEAN CRUISE LINE: Cunard
WORLD’S BEST MIDSIZE-SHIP OCEAN CRUISE LINE: Viking
WORLD’S BEST SMALL-SHIP OCEAN CRUISE LINE: Viking
WORLD’S BEST INTIMATE-SHIP OCEAN CRUISE LINE: Quasar Expeditions
WORLD’S BEST RIVER CRUISE LINE: Aqua Expeditions
WORLD’S BEST TRAINS: Venice Simplon-Orient-Express, A Belmond Train
WORLD’S BEST INTERNATIONAL AIRLINE: Singapore Airlines
WORLD’S BEST DOMESTIC AIRLINE: JSX
WORLD’S BEST INTERNATIONAL AIRPORT: iGA Istanbul Airport
WORLD’S BEST DOMESTIC AIRPORT: Minneapolis-St. Paul International Airport
WORLD’S BEST RENTAL CAR COMPANY: National Car Rental

For the complete World’s Best Awards 2024 survey methodology, visit travelandleisure.com.

Travel + Leisure Editor in Chief Jacqui Gifford will host a World’s Best Awards celebration at Palm Court at The Plaza, A Fairmont Managed Hotel, in honor of this year’s winners. The event is sponsored by Capital One and Fairmont Hotels & Resorts.

Travel + Leisure will host its inaugural World’s Best Summit on July 16-17, 2024 in New York, bringing together top entrepreneurs, business and hospitality leaders, and celebrities from the industry for a two-day summit from the world’s most influential travel media brand.

ABOUT TRAVEL + LEISURE
Travel + Leisure is the preeminent voice for the sophisticated traveler, serving up expert intelligence and the most immersive travel lifestyle content anywhere. Travel + Leisure captures the joy of discovering the cultural pleasures the world has to offer, from art and design to shopping and style to food and drink. Travel + Leisure connects with its audience across platforms including the U.S. flagship and four international print editions, digital channels, the annual World’s Best franchise and more. Launched in 1971, Travel + Leisure is part of the Dotdash Meredith publishing family and is owned by Travel + Leisure Co. (NYSE: TNL).

SOURCE Dotdash Meredith

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Charleston County Partners with Geotab to Optimize Fleet Operations and Enhance Public Safety

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Innovative use of telematics data to improve traffic flow, optimize fleet efficiency, and enhance public safety in Charleston County

LAS VEGAS, July 11, 2024 /PRNewswire/ – Geotab Inc. (“Geotab”), a global leader in connected vehicle and asset management solutions, today announced a partnership with Charleston County, South Carolina. This collaboration aims to leverage telematics data to help the county transform traffic management, optimize fuel tax rebates, and enhance safety and emergency response times, setting a new standard for public sector fleet management.

“Telematics data enhances fleet management. By monitoring and analyzing real-time data from fleet vehicles, our technology can help Charleston County implement data-driven strategies that benefit fleet operations and the broader community,” said Neil Garrett, AVP Public Sector at Geotab.

Charleston County will utilize Geotab’s telematics data to analyze real-time traffic patterns. By implementing data-driven strategies, the county plans to optimize routes, help reduce gridlock, shorten travel times, and improve overall traffic flow. These measures aim to benefit fleet operations and help alleviate city-wide traffic congestion, making commutes smoother for residents.

In addition, Power Take-Off (“PTO”) systems are essential for many Charleston County Public Works vehicles, allowing them to power auxiliary equipment such as cranes, spreaders, and hydraulic systems. By accurately measuring and analyzing PTO data through Geotab’s system, the Public Works fleet manager can optimize vehicle usage and enhance overall performance, increasing efficiency and cost savings.

Other benefits include access to analytics such as fuel consumption and vehicle mileage, which can help Charleston County optimize fleet efficiency and reduce operational costs. The data provides valuable insights that help in planning and decision-making, ensuring that the county meets its sustainability goals and improves service delivery to the community.

“Charleston County has forward-thinking, data-driven fleet managers who constantly look for ways to improve their service to the county. It is exciting to work with a group that turns to data insights to address challenges and meet goals,” said Garrett.

With over one million subscriptions, Geotab is a trusted partner of public sector customers at all agency levels. In 2019 Geotab was awarded the world’s largest telematics contract by the General Services Administration (GSA). After an extensive re-solicitation process earlier this year, GSA reaffirmed its trust in Geotab to support the optimization of its fleet. The company’s robust security measures are verified by FedRAMP and ISO 27001 certifications for its telematics platform.

To learn more about the contract, please visit: https://www.geotab.com/government/

About Geotab

Geotab, the global leader in connected vehicle and asset solutions, leverages advanced data analytics and AI to enhance fleet performance, safety, and sustainability while optimizing costs. Backed by a team of industry leading data scientists, engineers and AI experts, we serve over 50,000 customers across 160 countries, processing billions of data points hourly from more than 4 million vehicles. Data security and privacy are at the forefront of all we do—trusted by Fortune 500 organizations and some of the largest public sector fleets in the world, we meet top cybersecurity standards. Geotab’s open platform and diverse Geotab Marketplace offers hundreds of fleet-ready third-party solutions. Learn more at www.geotab.com and follow us on LinkedIn or visit Geotab News and Views.

SOURCE Geotab Inc.

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INDOCHINO Continues its Expansion, Introducing Five New Showroom Locations Across the United States including Charleston, South Carolina

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VANCOUVER, BC , July 11, 2024/PRNewswire/ – INDOCHINO, the global leader in custom apparel, is thrilled to announce the addition of five new showrooms scheduled to open this summer. This expansion further solidifies INDOCHINO’s commitment to providing a personalized, made to measure experience for customers across North America.

The new showroom locations can be found at:

  • 206 King St. – Charleston, South Carolina
  • WestBend – Fort Worth, Texas
  • Walden Galleria – Buffalo, New York
  • Fashion Place Mall – Murray, Utah
  • Century City – Los Angeles, California

These openings are a testament to INDOCHINO’s market leadership and commitment to being the premier destination for custom suits, shirts, and casual wear. Each new showroom is carefully developed to reflect the unique style of its local community, delivering an unmatched shopping experience tailored to each individual.

“We are so excited and grateful to be able to bring the INDOCHINO showroom experience to these vibrant cities,” said Drew Green, President and CEO of INDOCHINO. “Each location represents a unique opportunity to connect with the community they serve, offering local customers a perfect fit, and process to build a one-of-a-kind suit, shirt, and more — whether preparing for a special occasion or simply wanting to elevate their everyday wardrobe.”

To support the opening of each of these exciting new showrooms, INDOCHINO will be offering the first 50 customers a free shirt with their purchase of a suit. Customers can schedule their appointment at their new neighborhood showroom by visiting INDOCHINO.com/showrooms

The opening of these five new showrooms marks an exciting chapter for INDOCHINO as the brand continues to lead and redefine the made to measure category. With a focus on innovation, quality, and customer satisfaction, INDOCHINO is poised for continued growth and success in the years and decades to come.

About INDOCHINO

As the global leader in made to measure apparel for men and women, INDOCHINO has developed the shopping experience of the future. Born out of the belief that you don’t need to spend a fortune on a custom wardrobe, INDOCHINO was the first company to disrupt the retail sector by offering perfectly fitted, personalized apparel on a mass scale.

INDOCHINO suits range in price starting at $399 USD ($519 CAD) with an abbreviated assortment of ready to wear suits available in all showrooms. For all made to measure garments, customers take on the role of designer, picking out every detail of their suits and shirts to make them truly one-of-a-kind. These garments are made to their precise measurements and are shipped directly to their door, hassle free. Through a seamless online and in-store experience, INDOCHINO empowers customers to create garments that reflect their unique style and personality.

For more information, visit www.indochino.com and follow INDOCHINO’s social media channels.

SOURCE Indochino Apparel Inc.

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The Greer Citizen (South Carolina) announces closing of operations after more than 100 years in publication

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GREER, S.C. —An Upstate newspaper that has served its community for more than 100 years says it will be closing its operations at the end of the month. 

In its July 3 issue, the Greer Citizen announced to its readers it will be shutting down on July 31. 

“The last couple of years have been extremely tough,” said Phil Buchheit, the president of the company that owns the paper. “We shared no expense trying to keep a great product out. This product means a lot to us, and our readers mean everything to us.”

The Greer Citizen has been in circulation since 1918. Buchheit said there’s not enough advertising available in the area to continue publishing the weekly newspaper. 

“There’s no advertising,” Buchheit said. “When I say revenue, it’s advertising. That’s all, you know, you get revenue through subscriptions, but that’s not real revenue. That revenue is not going to pay payroll.”

Buchheit said advertising has moved away from small newspapers like the Citizen and ended up online via social media or other websites.

Mark Johnston oversees the publication of several magazines and journals across the Upstate.

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Paslay Group Providing Executive Program Management Services to Assist CHS Terminal Development Program (Charleston, SC)

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Charleston International Airport’s Terminal Development Program plan includes an expanded ticketing hall and TSA checkpoint, additional gates, and an improved baggage handling system.

NORTH CHARLESTON, S.C./PRNewswire/ — Paslay Group, the nation’s premier airport consultancy, is pleased to announce its most recent Executive Program Management engagement assisting Charleston International Airport in delivering its forthcoming expansion and Terminal Development Program in one of the nation’s fastest-growing states.

Paslay Group is assisting Charleston International Airport as travel demand is driving terminal improvement programs.

Phase I of Charleston International Airport’s Terminal Development Program would add up to five gates, an expanded ticketing hall and TSA checkpoint, a new Baggage Handling System, and additional concessions, among other enhancements. Image courtesy of CHS.
Phase I of Charleston International Airport’s Terminal Development Program would add up to five gates, an expanded ticketing hall and TSA checkpoint, a new Baggage Handling System, and additional concessions, among other enhancements. Image courtesy of CHS.

As South Carolina’s busiest airport, CHS served a record 6.2 million passengers in 2023, a 15-percent increase over 2022 levels. Airport leaders are in the design phase of the program and are pursuing East Concourse additions of up to five gates, a West Concourse gate addition of four gates, an expanded ticket hall and security checkpoint, improved baggage handling systems, and terminal loop road improvements.

The airport is located about 12 miles northwest of downtown Charleston and is served by American Airlines, Delta, Southwest, United, Spirit Airlines, Air Canada, Breeze Airways, and Jet Blue, in addition to several, smaller airlines. Its runways are jointly operated by CCAA and the Department of Defense, and the airport is home to the Boeing facility that assembles the 787 Dreamliner.

“Our 2023 numbers demonstrate that CHS is South Carolina’s favorite airport among airline passengers, and our growth trends are expected to continue,” said Elliott Summey, CHS CEO and executive director. “We’re pleased to partner with Paslay Group to ensure overall success of our program so that Charleston International Airport continues to provide Lowcountry business and leisure passengers and our airline partners an exceptional experience.”

Paslay Group’s CHS Executive Program Management team is led by Jim Young, a civil engineer and project management executive with more than four decades’ experience delivering large-scale, domestic, and international airport civil and airport infrastructure programs. Maria Mendoza, an accomplished architect with more than 25 years’ experience managing complex aviation, institutional, commercial, and residential projects in the U.S. and abroad, will serve as Design Manager for Paslay Group’s CHS team.

Paul Blue, Paslay Group partner and president of PG Executive Program Management, said the firm is pleased to serve the dynamic Charleston County Aviation Authority team at a time when demand for travel is proving the economic value of enhanced and efficient airport terminal facilities.

A 2022 University of South Carolina study found that CHS pumps $4.5 billion a year into the state economy and support 35,000 jobs considering the tourists the airport brings and Charleston Air Force Base.

“Paslay Group is made up of former airport executives who love what they do and appreciate serving visionary airport owners who understand the positive economic impact that modern terminal facilities have on a region,” Blue said. “We are looking forward to assisting the Charleston County Aviation Authority in realizing its vision and providing new terminal facilities worthy of one of our nation’s most beloved destinations.”

About Paslay Group 

Paslay Group, based in Fort Worth, Texas, is the premiere, full-service airport consultancy providing Executive Program ManagementAdvisory, and Development services for a wide array of airports implementing capital development programs. Founded in 2006 by former airport executives, PG has successfully assisted owners in delivering airport projects valued at over $24 billion and is currently managing an additional $17 billion in investments. Visit paslaygroup.com or contact us at info@paslaygroup.com to learn more.

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Local Charleston Novelist Kristen Ness celebrates her debut “At Loggerheads” – Now Available for Purchase

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Local Charleston Author Kristen Ness, Charleston resident and alumnus of Duke University and the University of South Carolina School of Law is proud to announce the release of her debut novel, At Loggerheads. This novel is filled with murder, politics and intrigue, but at its heart, it is a love letter to the South Carolina coast. For any fan of mysteries and a celebrated love of the Lowcountry, this is a must read. Let’s learn more about Kristen (in her own words) and the new novel.

About the author – Kristen Ness

I grew up mostly in South Carolina, spending countless days with nature and falling in love with the ocean and its creatures on Isle of Palms, where, for the past ten years, I’ve walked the beach at sunrise each summer in search of sea turtle nests as a volunteer for the Island Turtle Team. While practicing immigration law for twenty years, I’ve been moonlighting in pursuit of my lifelong passion for writing and my obsession with marine biology. Writing, real estate, politics, and even publishing run in my blood as the daughter of an English teacher and a land developer, and the great-granddaughter of the 14th Governor of North Dakota whose family owned and published The Bismarck Tribune. I have a BA in English from Duke University, a JD from the University of South Carolina School of Law. I’m an appointed member of the Coral Advisory Panel for the South Atlantic Fishery Management Council. I live in Charleston, SC, with my husband, our two children, and a cat. At Loggerheads is my first novel.  

About the Novel

Murder on a South Carolina barrier island brings together a sea turtle biologist and a local detective to unravel a mystery that might impact the race for the White House. 

In late May, loggerhead sea turtles should be nesting on Anders Isle and scientist Brooke Edens should feel more at home on the island where she grew up. But something is amiss. When a dead body surfaces along with other big crimes, Brooke finds herself entangled in a homicide investigation with detective Drew Young, her closest friend (and sometimes love interest). At the same time, a favorite candidate is emerging for the upcoming US presidential election, and he happens to be the father of Brooke’s ex-fiancé. While Brooke’s knowledge of sea turtles helps Drew discover and decipher evidence, the many revelations, betrayals, and secrets threaten not only the investigation but also Brooke’s closest relationships and her beloved turtles. 

Will they be able to untangle the web of crimes and catch the killer before it’s too late?

Captivating, clever, and timely, At Loggerheads is a love letter to the barrier islands and coastal towns of the South Carolina Lowcountry, where the often-opposing forces of Mother Nature and human nature influence what people will do for money, for power, and for love. 

Reviews

“[A] welcome summer read for those who enjoy mystery, a colorful and descriptive storyline, as well as slight brushes of heated romance. Ness has woven a delightful story that is not only picturesque, but incorporates a long overdue love story, the environment, politics, greed, and an intriguing murder mystery . . . If At Loggerheads is Kristen Ness’ attempt to become a seasoned author, she is well on her way . . .”
–JEFF WALKER – Entertainment Review with Charleston.com

“I came for the sea turtles and stayed for the mystery and intrigue! At Loggerheads is a delightful debut that deftly shifts from twisty to tender, delivering a page-turning murder mystery while examining the complicated relationship between humans and the incredible creatures we share this world with. 
I loved this book!”
SHELBY VAN PELT,  – New York Times bestselling author of Remarkably Bright Creatures

“Kristen Ness’s At Loggerheads is a thrilling debut novel intertwined with mystery, nature, romance, and betrayal. Set on a lush barrier island, Ness offers the reader a rich sense of place in a whodunit that reflects on the meaning of home. A must read—especially if you love sea turtles!”
MARY ALICE MONROE, – New York Times bestselling author of 27 books, including The Beach House series

“Sea turtles, murder, politics, romance . . . This masterful must-read murder mystery has it all. A stunning debut.” —STEPHANIE ALEXANDER, author of the award-winning Tipsy Collins Series

Follow and Purchase

  • Click HERE to purchase At Loggerheads
  • Click HERE for the Kristen Ness Official Website
  • Follow Kristen on INSTAGRAM.

South Carolina ‘Seafood School’ Trains Students for Commercial Fishing and Mariculture Careers

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By Eva Moore

Graduates of a new month-long apprenticeship program in coastal South Carolina hope to find jobs in the commercial fishing and mariculture industries.

The inaugural class of the South Carolina Commercial Seafood Apprenticeship Program recently wrapped up. The group of six participants met daily in a classroom at the back of a former public school in the fishing village of McClellanville. The program provides housing and food, with a $1,000 stipend upon completion of the program.

The participants learned about topics including safety, seamanship, and navigation; small engine maintenance; welding; fisheries science; raising oysters and clams; and seafood business and marketing. In addition to periodic hands-on learning sessions throughout the month, they also spent two days at sea.

Sustainability and the longevity of the seafood industry were a key point.

“If you overharvest, you won’t have any for the next generation,” one participant explained.

The program seeks to match students up with jobs when they finish the program. Co-director Jocelyn Juliano says the participants came ready to start working in the industry.

“They are so eager to get started – they want to jump right in,” Juliano said. “Next time, we want to have job descriptions ahead of time from industry members looking to hire so the participants can meet the business owners right away and set up some jobs.”

Juliano is a program specialist at the South Carolina Sea Grant Consortium, which created and administers the program.

The program is supported by the South Carolina Department of Agriculture’s Agribusiness Center for Research and Entrepreneurship, the McClellanville Community Foundation, the McClellanville Watermen’s Association, Clemson Cooperative Extension, a USDA Rural Business Development Grant, and the NOAA National Sea Grant Office.

In addition to the stipend and job connections, participants received a CPR, First Aid and automated external defibrillator certification, a U.S. Coast Guard Drill Conductor certification, and a certificate of completion from SC Sea Grant Consortium.

South Carolina’s seafood industry faces challenges including an aging workforce, aging dock space and facilities, competition from imported seafood, and development pressures that threaten marine ecosystems.

The program is an important step in developing a recruitment pipeline for those seeking jobs in seafood and mariculture.

To learn more and to sign up for notifications about the 2025 program, please contact the program coordinator, Angela Treptow, at angela.treptow@scseagrant.org. You can also learn more about the program online at scseagrant.org/sc-commercial-seafood-apprenticeship-program.

 Photos by Angela Treptow, S.C. Sea Grant Consortium

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Charleston Business Spotlight: A company built out of passion – Meet Anna and John, founders of “Lowcountry Littles”, a new company offering nontoxic and eco friendly baby products with purpose

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By Mark A. Leon

Some companies are born out of necessity while others a purpose; we are proud to introduce a company with a thoughtful and intentional purpose,  Lowcountry Littles.  

This July, the team of Anna and John Westerhaus, the founding owners and loving couple behind Lowcountry Littles will be introducing a line of nontoxic and ecofriendly baby products that will promote a lifetime of gut health to little ones and preserve our planet with the official launch of their new company.  We are so excited to share their story and help parents throughout the Lowcountry and nation learn about how they can share in this mission.

Anna and John are parents to a beautiful 22-month-old boy and this fall, they will be welcoming a new addition to the team, baby Julia.  To Anna and John, Lowcountry Littles is more than a company; it’s a life passion born out love and a desire to protect this generation and generations to come.  This company parallels the strong family and community values consistent with the Lowcountry.

This is prevalent in their mission, “To create nontoxic and ecofriendly baby products paired with helpful content that promote a lifetime of gut health of little ones and preserve our planet.”

The Lowcountry Littles Story:

“We founded Lowcountry Littles in July of 2023 to create safe, sustainable, beautiful baby products that protect little ones from toxins and chemicals. As a husband-and-wife team, we combined our passions for nontoxic living, children, and the natural aesthetics of the Lowcountry to create products as beautiful as they are safe. We personally ensure our mealtime creations go through rigorous baby-safe standards in design, manufacturing, and quality control as if every customer’s child is our own. Having had a difficult time ourselves finding mealtime products that were committed to being high quality, nontoxic AND beautiful, we decided to make our own.  

Anna and John Westerhaus

Our signature launch, the Palmetto Pouch, is an easy-to-clean nontoxic reusable baby food pouch. We started with this product because it is personal to our story. When our child struggled with baby-led weaning for months, we found that one of the few things he would eat was pureed food, especially from store-bought pouches. Every time we gave him a pouch, though, we had a sinking feeling about the effects that the mass-produced ingredients and heat-sealed plastic foil packaging were having on our son’s gut and brain development. Not to mention that over 3 billion plastic pouches are consumed and thrown away each year.

After struggling to find a high-quality reusable pouch for homemade purees and smoothies for our son, we decided to create our own. Made from 100% food-grade silicone, our pouches are certified to be free from any toxic materials. We personally use our Palmetto Pouches every day to improve our son’s gut health and reduce waste. It is our hope we can help many parents achieve this same goal. As we launch our pouches and create more products, we appreciate your support and look forward to serving your family!

John and Anna Westerhaus”

Where can you find the products:

You can find products for purchase on the official Lowcountry Littles website (E-commerce only) 

Exclusive Nontoxic and Eco-friendly Baby Mealtime Products:

  • Palmetto Pouch: 100% nontoxic silicone reusable baby food pouch that will last years of homemade purees and smoothies for little ones (Launching July 2024)
    • 100% Nontoxic silicone funnel to load smoothies and purees into Palmetto Pouches (Launching July 2024). Dishwasher safe and will last years.
    • 100% Nontoxic silicone brush with suction cup base for pouches and bottles (coming soon)
    • 100% Nontoxic silicone snacker cup (coming soon)
    • 100% Nontoxic silicone breastmilk and puree freezer tray (coming soon)

All pouch customers receive the Lowcountry Littles “Stage 1 Solids Masterclass” to help parents transition children to solids.

All pouch customers receive unlimited Puree and Smoothie Recipes and Cooking Videos for Littles 6 months to 5 years old.

  • Follow Lowcountry Littles on Instagram.
  • Click HERE for official website