
Newmark is a leading commercial real estate advisory firm with a highly regarded Hospitality, Gaming & Leisure practice specializing in valuation services and hotel market intelligence. The firm produces comprehensive hotel market analyses that track key performance indicators such as occupancy, RevPAR, investment activity, and broader industry trends, making its reports widely respected benchmarks for hospitality market health and performance.
Within the hospitality sector, Newmark analyzed 104 U.S. hotel markets, with Charleston, South Carolina ranking #26 nationally. Below are several key insights from the report, along with the full analysis outlining the current health and trajectory of the Charleston hotel market.
Key Takeaways
Charleston, SC is currently classified in the Expansion Stage, defined as:
“Hotels are performing well and contributing to a resilient economy that has fully emerged from the pandemic environment. Displacement demand remains strong, new hotel development is feasible, and the broader economy continues to expand.” Comparable markets in this category include Anaheim, Atlanta, and Austin.
Charleston continues to outperform national averages in both upscale and luxury lodging segments.
Key Strengths
- Favorable market conditions for upscale and luxury lodging (#14 nationally)
- Strong earnings per sold room (#17)
- Robust overall economic fundamentals (#7)
- Limited new room supply growth (#20)
- Low short-term historical supply growth (#21)
Areas for Improvement
- Low population density relative to hotel room supply (#94)
- Elevated hotel booking costs (#87)
- High short-term rental booking costs (#103)
- Weak short-term historical average length-of-stay growth (#95)
- High long-term historical supply growth (#93)
This analysis evaluates hotel performance across both Charleston and Berkeley Counties.
Note: A total of 104 U.S. markets were included in this study.



Click HERE for full report and analysis
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