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Pop-Up Beauty and Recovery Destination Brings Fest-Ready Glam and Wellness to the CCMF
MYRTLE BEACH, S.C. (MARCH 27, 2026) — Carolina Country Music Fest (CCMF) is elevating the fan experience for 2026 with the debut of The Wellness Ranch & Spa, a pop-up beauty and wellness destination designed to help festgoers look great, feel great while recharging throughout the four-day event.
Located directly inside the fest grounds, Wellness Ranch & Spa will offer a curated menu of appointment-based beauty, styling and recovery services — bringing a full self-care experience to fans attending CCMF this June.
Created specifically for music festivals and major live events, Wellness Ranch & Spa makes it easy for fans to stay refreshed and fest-ready without ever leaving the grounds. Whether preparing for a day of live music, getting ready for the evening’s headliners or recovering between sets, guests can book services designed to keep them energized all weekend long.
Appointments will be available to book in advance online starting Thursday, April 30, with walk-in availability offered onsite through the Wellness Ranch & Spa reception desk.
Festival Glam Meets Recovery Lounge
Wellness Ranch & Spa will feature a range of beauty, styling and recovery services tailored for the festival environment, offering fans a place to reset, refresh and recharge between performances.
Services will include:
- Festival Hair Styling — Braids, styling and custom looks designed to last through long days of music, sun and dancing.
- Express Festival Makeup — Glowing skin, glitter, gems and bold festival-ready looks designed for outdoor events.
- Barber Services — Clean fades, line-ups and quick grooming services to keep guests looking sharp throughout the weekend.
- Henna & Airbrush Tattoos — Hand-applied designs ranging from subtle accents to detailed festival-inspired artwork.
- Permanent Jewelry — Custom-fit bracelets, anklets and rings welded onsite for a clasp-free piece designed to be worn forever.
- Chair Massage — Quick recovery sessions focused on relieving tension in the neck, shoulders and upper back.
- Red Light Therapy — Non-invasive light therapy designed to support muscle recovery and circulation.
- Leg Compression Therapy — Recovery boots using rhythmic air pressure to help reduce fatigue and stimulate circulation.
- Ice Baths — Guided cold exposure sessions designed to refresh and reset between long festival days.
- Oxygen Bar — Aromatherapy-enhanced oxygen sessions designed to help guests recharge and re-energize.
- IV Therapy — Hydration and recovery infusions designed to help guests recharge, restore energy and stay fest-ready throughout the weekend.
The experience will extend beyond the service area with an adjacent chill zone where fans can unwind and enjoy shaded lounge seating, a DJ and bar service between performances.
The addition of Wellness Ranch & Spa reflects CCMF’s continued focus on enhancing the overall fan experience by bringing lifestyle and wellness activations directly into the festival environment.
With one of the biggest lineups in festival history — featuring Post Malone, Blake Shelton, Luke Bryan, Riley Green, Cole Swindell, Tucker Wetmore, Justin Mooreand more than 40 artists performing across multiple stages — fans will have the opportunity to pair world-class country music with unique experiences throughout the fest grounds.
Now entering its second decade, Carolina Country Music Fest continues to evolve into a full-scale destination experience, blending live music, fan activations and immersive experiences along the Myrtle Beach Boardwalk.
Carolina Country Music Fest returns June 4–7, 2026. Tickets and additional information are available at CarolinaCountryMusicFest.com. For the latest updates, follow Carolina Country Music Fest on Facebook, Instagram, X and TikTok.
About CCMF:
Carolina Country Music Fest™, (CCMF), the East Coast’s largest outdoor country music fest, is located in Myrtle Beach, SC, at the Boardwalk within the Burroughs and Chapin Pavilion Place. CCMF is host to the industry’s biggest stars with 40+ artists at the beach, June 4th-7th, 2026. CCMF hosts a unique blend of today’s country headliners, regional stars, up-and-comers and locals favorites on multiple stages. With the combination of country music and the scenic beach backdrop, this family-friendly, four-day fest is a summer vacation destination.
About Wellness Ranch & Spa:
Wellness Ranch & Spa is CCMF’s elevated pop-up beauty and wellness destination, designed to bring festival-ready style and recovery experiences directly to the heart of the event. Created for music festivals and large-scale live events, the concept offers a curated menu of appointment-based services that allow guests to look their best, feel their best and recharge without ever leaving the grounds. Blending beauty, wellness and convenience, Wellness Ranch & Spa is an extension of the CCMF experience — where long days in the sun, nonstop music and unforgettable moments are matched with opportunities to reset, refresh and stay energized all weekend long.
About Southern Entertainment:
Southern Entertainment is a full-service event and production company with an unwavering commitment to excellence that has produced more than 500 events across the United States. For more information, visit www.southernentertainment.com
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