Cumulus Launches Classic Hits 96.9 The Wolf Charleston – Moves Away from Country Music Format
After stunting with Christmas music since November 19, Cumulus Media has flipped Country “Nash-FM 96.9” WIWF Charleston SC to Classic Hits “96.9 The Wolf“.
Focusing on hits of the 70s through 90s with an emphasis on the 1980s, core artists are listed as including Billy Joel, Journey, Prince, Bryan Adams, Hall & Oates, A-Ha and Blondie. The station began utilizing the “Wolf” moniker again when it began playing Christmas music. It was previously known as “96.9 The Wolf” as a Country outlet from its 2007 flip from AC “Sunny 96.9” to its 2014 revamping under the “Nash-FM” moniker.
The change places WIWF up against Saga Communications Variety Hits “101.7 Chuck-FM” WAVF and Kirkman Broadcasting’s Classic Hits “92.1/102.1 The City” 1450 WQNT/92.1 W221CI/102.1 W271CP.
Details
CUMULUS MEDIA announces that its Charleston, SC, radio station WIWF-FM launched today as The All-New 96.9 The Wolf, Charleston’s Classic Hits station. The former Country station kicks off its new Classic Hits programming at 12:00 Noon EST today. The All-New 96.9 The Wolf also launches its new website today at: www.969TheWolf.com.
?The All-New 96.9 The Wolf will play great songs like “Another One Bites The Dust” by Queen and “Every Breath You Take” by The Police, with big hits that no other radio station plays from artists including: Billy Joel, Journey, Prince, Bryan Adams, Hall & Oates, A-Ha and Blondie.
Sherry Dollar, Vice President/Market Manager, Cumulus Charleston said: “Our New Year’s resolution is to be the station that only plays the best of Charleston’s Classic Hits. We think listeners will love hearing the songs that have stood the test of time and are now Classics! Their all-time favorites all have a home at 96.9 FM.”
Bill West, WIWF-FM Operations Manager, said: “The All New 96.9 The Wolf will be a celebration of Charleston’s Classic Hits. Every time you tune in, I guarantee that you’ll hear a song you grew up with – the most important music of your life in a clean, non-controversial format that’s void of typical radio ‘clutter’. 2019 is going to be the Year of the Wolf!”
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