Lovin’ Life Music Fest Donates $10,000 to West Charlotte High School Band

Students Surprised With Fest Tickets, a Performance Opportunity, and a Community-Wide Push for Music Education 

CHARLOTTE, N.C. (MARCH 19, 2025) —In a powerful show of community support, Lovin’ Life Music Fest (LLMF) presented a $10,000 donation to the West Charlotte High School band program yesterday, ensuring students have the resources they need to continue their musical education. The funds will go toward purchasing additional instruments and equipment for the band as well as providing new creative arts supplies. This donation underscores LLMF’s commitment to empowering young artists, supporting the Charlotte community, and fostering the future of music and the arts. 

The event at West Charlotte High School brought together 55 marching band students, staff, alumni, and community supporters. Bojangles, through the Bojangles Foundation, generously provided a warm breakfast for all attendees and made an additional $1,000 donation to help enhance the band’s programs and opportunities. 

“This is more than just a donation—it’s an investment in these students and their future,” said Gregg McConnell, director of Lovin’ Life Music Fest. “Music education is vital, and we want these students to know that their talent, dedication, and passion matter. Today, they’re performing at their high school, but one day, they could be on the main stage at Lovin’ Life Music Fest in front of 28,000 fans.” 

A Future on the Lovin’ Life Stage 

As part of LLMF’s commitment to celebrating young musicians, every student in the band, along with a guest, received tickets to Lovin’ Life Music Fest. Even more exciting, the West Charlotte High School band will have the opportunity to perform at LLMF, giving them a once-in-a-lifetime chance to play in front of thousands of festgoers. 

“This is an incredible opportunity for our students,” said West Charlotte Band Director, Mr. Adam Sobers. “Not only does this donation help us rebuild our program, but it also gives these students a platform to showcase their talent and see where their hard work can take them. The impact of today will be felt for years to come.” 

Empowering Students Through Music & Kindness 

Each student in the band received a custom, one-of-a-kind, handmade Love2BKindbracelet, with an encouraging message to serve as a reminder of the power of kindness and 
perseverance. These bracelets tie into LLMF’s #Love2BKind initiative, a movement dedicated to spreading positivity, resilience, and the importance of supporting one another. 

“We believe in leading with kindness,” said representatives of LLMF. “These students have faced setbacks, but their determination is inspiring. The Love2BKind bracelets symbolize that no matter what challenges they face, kindness and passion will always win.” 

A New Trailer & Ways to Give 

To further support the band’s future, a local non-profit Jane’s Fund has already stepped in to provide a custom-built band trailer, which will be unveiled soon. This trailer will serve as a symbol of resilience and a resource for future generations of West Charlotte HS musicians. 

The community is also encouraged to continue supporting the band through the official Band Booster GoFundMe campaign, which remains open for additional contributions: 

Donate Here

“This is what true community impact looks like,” said Ken Reynolds, Director of Corporate and Community Affairs and Executive Director of the Bojangles Foundation. “Through the Bojangles Foundation, we believe in fueling dreams as much as we fuel people. Supporting these students is an investment in their future, and we’re honored to play a role in empowering them—not just today, but for years to come.”. 

Community Support & A Lasting Impact 

The overwhelming support from the Charlotte community reinforces the importance of investing in young artists and ensuring they have the tools they need to succeed. 

West Charlotte High School has long been a hub of academic excellence, artistic achievement, and community pride. LLMF’s support ensures that the next generation of musicians can continue that legacy, with the hope that one day, they’ll be the ones headlining Charlotte’s biggest stages. 

For more information about Lovin’ Life Music Fest, including ticket sales and lineup updates, visit www.llmfclt.com. Stay connected by following Lovin’ Life Music Fest on Instagram and Facebook. 

About Lovin’ Life Music Fest: 
Lovin’ Life Music Fest is an annual multi-genre, three-day music festival held in Uptown Charlotte. Organized by Southern Entertainment, the festival celebrates Charlotte’s cultural diversity by featuring a mix of 50+ artists including national headliners, regional talent, and local artists. In addition to live music, the event offers a variety of culinary options, art installations, and interactive experiences, reflecting the vibrant local culture. Dedicated to community engagement and support, the festival partners with various organizations to incorporate charitable initiatives throughout the community. For more information, visit www.llmfclt.com. 

About Southern Entertainment: 
Southern Entertainment is a full-service event and production company with an unwavering commitment to excellence that has produced more than 500 events across the United States. 

For more information, visit www.southernentertainment.com

Stay connected and subscribe to Charleston Daily.