Sustainable Fashion Brand ‘Reformation’ openings its first South Carolina location on King Street (Charleston, SC) this September

Sustainable fashion brand Reformation will open its first South Carolina store on the iconic King Street in Charleston on September 8th. 

This marks Reformation’s 4th store in the Southeast, a growing region of emphasis for the brand, and 41st globally as it continues on its mission to bring sustainable fashion to everyone. Like all Reformation stores, the Charleston location incorporates a variety of sustainable elements such as vintage furniture, hangers made with FSC-certified wood, and reusable deadstock totes, and will offset 100% of its electricity usage with renewable energy.

This location will also feature Reformation’s one-of-a-kind, tech-driven retail concept, which brings the best of its online experience to its physical doors. The result is a more customer-centric shopping experience while remaining, as always, environmentally conscious. While visiting, shoppers can peruse a selection of Reformation’s signature, vintage-inspired dresses and fall essentials including denim, tops, sweaters, boots and more, all perfect for tailgate season and back to school dressing. 

Charleston Store Details

• Address: 287 King Street, Charleston, SC 29401
• Store Hours: Monday-Saturday 10am – 7pm; Sunday 12pm – 6pm
• Opening Date: September 5th, 2023

Tech-Driven Shopping Experience

As mentioned above, Reformation’s retail concept includes:

• Touchscreens to seamlessly send clothes directly to your dressing room without having to physically carry them
• Additional touchscreens in each dressing room to order new sizes or styles
• Fully customizable lighting (“Cool,” “Golden,” and “Sexy Time”) in each room

RefRecycling

At all Ref stores, customers can recycle their pre-loved Reformation goods (Ref Shoes, denim, sweaters, activewear, handbags and outerwear)—including the new Charleston location—through RefRecycling. To participate, customers can drop off their well-worn Reformation pieces and receive credit towards future purchases ($25 for shoes and handbags, $20 for outerwear, $15 for denim, $10 for both sweaters and activewear).