Zoomers Have Spoken: Living in South Carolina Is Officially Cooler Than Any Other State (New migration report)

South Carolina emerged as the nation’s top magnet for Gen Z talent in 2023, attracting a net gain of over 24,100 young adults—outpacing all other states in the competition for tomorrow’s workforce, according to StorageCafe’s latest migration study based on the Census data. 

Key findings include:  

• South Carolina gained over 72,400 more residents than it lost in 2023, fueling a net inflow of over 500K since 2014, and was the fourth most popular destination after Texas and Florida. 
   

• Nearly 1 in 2 movers (46%) achieve homeownership within just a year of relocating. 
   

• Additionally, The Palmetto State is drawing in a well-educated demographic. A full 29% of its new residents have earned at least a bachelor’s degree. Also, an appreciable 20% of those moving in are working from home. 
   

• Neighboring North Carolina and Georgia sent the most new residents, and when transplants from these states can potentially save between 12% and 16% on home purchasing costs, it’s easy to see the appeal. 

I’ve asked Emilia Man, the lead analyst behind the story, to share her insights on the recent migration trends: 

‘Interstate and regional migration patterns are shifting, and South Carolina is at the center of the movement. The state’s affordability, lower housing costs, and strong development activity are drawing new residents in search of better living conditions. With active construction meeting demand, South Carolina offers diverse housing options for both buyers and renters.

Within its booming metro areas, a notable trend is emerging—more residents are moving from core cities to fast-growing outer suburbs. These areas provide more space, attainable pricing, and thriving communities while keeping people connected to major economic hubs. These shifts are reshaping South Carolina’s housing market, fueling both urban and suburban growth.’

For a comprehensive analysis, you can access the full report here: 

https://www.storagecafe.com/blog/us-interstate-migration-trends

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