Duke’s Mayo parent company Sauer Brands acquired by Boston based Advent International

Sauer Brands, the parent company of Duke’s Mayo, has been acquired by Advent International, a private equity investor, and gained a new chief operating officer, the company announced Feb. 19.

The terms of the transaction were not disclosed.

Industry veteran E. Yuri Hermida assumed the role of chief executive officer of Sauer Brands effective March 12. Todd Lachman, a seasoned consumer packaged goods executive, has joined Sauer Brands as Chair of the board of directors.

Advent International is a global equity investor with 16 offices across five continents overseeing more than 420 investments in 43 countries.

Sauer Brands Inc. was founded as The C.F. Sauer Company in 1887, in Richmond, Virginia. It has manufacturing facilities in Richmond, Mauldin, South Carolina; New Century, Kansas, and San Louis Obispo, California.

The company’s brands include Duke’s Mayonnaise, Kernel Season’s, The Spice Hunter, Mateo’s Gourmet Salsa and Sauer’s.

Duke’s mayonnaise was born in Greenville when Eugenia Duke began preparing sandwiches for soldiers training at Camp Sevier during World War I.

The iconic condiment’s popularity grew through the 1920s until demand outpaced Duke’s ability to manage, whereupon she sold the business to C.F. Sauer in 1929.

Source: Upstate Business Journal

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