
Community to benefit from enhanced enforcement, 24/7 rapid response hotline, and stronger neighborhood protections
The Town of Hilton Head Island Town Council has approved the second reading of an ordinance amending the FY2026 budget to expand and modernize the Island’s Short-Term Rental (STR) Program
The proposed enhancements represent the next phase of the Town’s efforts to protect neighborhood quality of life while supporting a strong tourism economy. Click HERE for official documentation.
Short-term rentals remain a major part of Hilton Head Island’s visitor economy, supporting local businesses, sustaining jobs, and generating state and local tax revenues. As the number of rentals has grown on the Island, the Town is enhancing its program to ensure STRs operate responsibly and with respect for residential neighborhoods. The proposed changes move the Town’s STR program from complaint-based to performance-driven, and with coordinated accountability.
“This program strengthens our ability to protect neighborhoods while supporting responsible short-term rentals,” said Mayor Alan Perry. “Hilton Head Island is a community first — and this approach ensures STRs continue to contribute positively to our Island.”
Town Manager Marc Orlando said the enhancements focus on measurable service improvements and stronger neighborhood enforcement.
“By investing in staffing, technology, inspections, and 24/7 response capabilities, the Town is expanding its enforcement presence in neighborhoods. This ensures that short-term rentals remain an asset while maintaining the quality-of-life our residents expect,” Orlando said.
A Community-Focused Program
Following updated STR regulations adopted in October 2025, Town Council directed staff to review staffing, enforcement tools, funding, and communications prior to the 2026 spring and summer tourism season. If adopted at second reading on March 31, 2026, operational changes will take effect immediately.
Benefits for residents include:
- Faster response to complaints.
- 24/7 access to a live STR dispatch center.
- Clear accountability for repeat violations.
- Stronger enforcement of parking, noise, and nuisance rules.
- Proactive property inspections.
Benefits for property owners include:
- Clear and consistent rules.
- Streamlined permitting and compliance support.
- Direct coordination with Town staff.
- Predictable enforcement standards.
Benefits for visitors include:
- Safer properties.
- Clear expectations for responsible behavior.
- A better guest experience.
Updated Fee Model: Full Cost Recovery
To support these changes, the Town will transition from a flat $250 STR permit fee to a new annual fee of $150 per bedroom, along with requirements to maintain an active Town business license and comply with South Carolina Accommodation Tax (ATAX) laws.
This per-bedroom model reflects practices used in other high-demand coastal communities and ensures the STR program operates under a full cost recovery structure — meaning STR operations fund STR oversight rather than being supported by Island residents through general Town revenues.
Additional provisions include:
- $250 late fee for renewals submitted after May 15, 2026 (April 30 annually thereafter).
- Permit payment portal opens April 6, 2026.
Expanded STR Operations
The enhanced program includes the addition of four new full-time positions and the conversion of two existing part-time roles to full-time, resulting in six full-time STR-dedicated staff positions that expand the Town’s enforcement and response capabilities.
Four new full-time positions
- One 24/7 STR Dispatcher (Rapid Response Hotline).
- Two Community Code Enforcement Officers.
- One STR Property Inspector.
Two existing part-time positions converted to full-time
- STR Services Coordinator.
- STR Senior Revenue Collector.
Additional investments include:
- Three enforcement vehicles.
- STR compliance and tracking software.
- Real-time dispatch and reporting tools.
- Fire and life-safety inspection equipment.
- Public-facing data dashboards.
These additions will support defined response times, proactive inspections, centralized case management, and improved tracking of repeat violations.
24/7 STR Rapid Response Hotline
The Town is also establishing a 24/7 STR Rapid Response Hotline staffed by a dedicated dispatcher within the Town’s Fire Rescue dispatch center.
STR Rapid Response Hotline – 843-341-6864
Calls may be routed to:
- Town Community Code Enforcement.
- Registered STR property managers or owners of record.
- Beaufort County Sheriff’s Office, if necessary.
- Public safety teams within major planned communities such as Sea Pines, Palmetto Dunes, and other STR communities.
This coordinated model is designed to provide faster response times, clearer accountability, and improved coordination among neighborhoods, property managers, and enforcement agencies.
Public Education and Awareness
In addition to enforcement improvements, the Town will launch a public awareness campaign to help prevent issues before they occur.
This initiative will include:
- Seasonal social media outreach.
- Educational materials placed inside STR properties.
- Direct communication with property owners and managers.
- Guest-facing messaging focused on noise, parking, trash, and environmental stewardship.
- Compliance advertising and educational webinars.
Industry research shows that proactive communication significantly reduces nuisance complaints and improves voluntary compliance.
The goal is simple: informed guests, responsible owners, and protected neighborhoods.
For STR regulations and permit information, visit https://hiltonheadislandsc.gov/business/short_term_rentals
Source: Town of Hilton Head Island
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