Charleston Small Business Spotlight: James Ascher Boutique Shop

When you think about Charleston, South Carolina, your mind immediately turns to Southern charm, friendly hospitality, coastal warmth, soft colors and a deep feeling of happiness.

There is no better way to describe the experience of shopping at James Ascher located at 515 East Bay Street, Charleston, SC. Founded by Jennifer Snowden and named for her precious son, James, this boutique shop is a passion project that comes from the heart. Founded as an online shop with a strong national following, Jennifer has taken it to the next level opening up a flagship location in the heart of the Historic Charleston.

With a charming selection of shoes, clothing, jewelry, accessories, home decor, handbags, frames, art, hats, bowls, vases, blankets, pillows, rompers, jackets, gifts and so much more, this boutique is an explosion of colors that would turn any frown upside down.

Come by and the second you walk through those doors, you will find a sense of goodness radiating from your heart. It’s just that kind of place.

Shop! Have a beverage at the bar! Take in the ambiance! Just be you!

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