Folly Beach Favorite Taco Boy Taqueria Coming to Laurens Road in Greenville, South Carolina, Summer 2023

ASHEVILLE, NC – Founded on South Carolina’s Folly Beach in 2006, Taco Boy serves scratch-made signature tacos and other Mexican-inspired eats and drinks. The family of neighborhood taquerias has four distinct locations: the flagship restaurant on Folly and others in downtown Charleston (2009), Summerville, SC (2019), and West Asheville, NC (Dec. 2022). The new Asheville location also marks the taqueria’s first in-house tortilleria, producing heirloom corn tortillas using traditional volcanic milling equipment and the ancient process of nixtamalization, transforming corn into masa.

This summer, Taco Boy will open in Greenville, SC, at 1813 Laurens Road, in the former Farmhouse Tacos. Though nearly a turnkey opportunity, big changes are afoot. The opening will follow a complete transformation of the interior and exterior spaces, including the hardscaping. Steering the project is Greenville-based builder David Caldwell of Caldwell Constructors Inc., who’s working with the design team, global architecture firm Gensler, and Greenville-based civil engineering firm Isomer Project Group.

“We’re really focusing on curb appeal,” says Taco Boy founder and co-owner Karalee Nielsen Fallert. “We love the stretch of Lauren’s Road and proximity to Swamp Rabbit Trail. The location has served as a catalyst to improve that whole space. We’re expanding the outdoor patio for gathering and dining. And while the shell of the building will remain, the interior won’t be so recognizable.”

As in Asheville, the new Greenville location will also include an in-house tortilleria, which is currently being guided by Asheville-based chef/consultant Luis Martinez, founder/owner of Tequio Foods, which supports indigenous Mexican farmers.

Diners can expect a citrus- and salsa-infused feast for the senses. Taco Boy offers scratch-made tacos, quesadillas, and sides including rice and beans, chipotle slaw, Mexican street corn, guacamole with surprising optional toppings and other satisfying starters, plus a bevy of from-scratch margaritas and Mexican-inspired craft cocktails, and a weekend brunch menu that delivers breakfast tacos, huevos rancheros, churros French toast, and other Mexican flavors to the table. The restaurant is diet sensitive, offering vegetarian, vegan, and gluten-free options. Taco Boy is committed to using responsibly sourced, high-quality ingredients. Find the menu and more details at tacoboy.net.

Hiring Soon: Taco Boy will soon begin hiring for management and senior leadership positions in the Greenville market. Upcoming senior leadership jobs include Culinary Director, Beverage Director, Distiller, Staff Accountant, and VP of Construction. Jobs will be posted at tacoboy.net/jobs, or interested candidates may email their resume to info@tacoboy.net.

Taco Boy is also seeking local artisans and craftspeople to contribute to the new Laurens Road location. Interested Greenville-based painters, muralists, ceramists, and sculptors should email info@tacoboy.net.

ABOUT TACO BOY

Longing for the ocean-side fish tacos of her youth, Taco Boy was created in 2006 by Charleston restauranteur Karalee Nielsen Fallert, a founding partner and co-owner of a dozen restaurant ventures in the Holy City and a leading advocate for community projects and women-led initiatives. She’s been recognized for her contributions to Charleston’s culinary community and for revitalizing Charleston neighborhoods. She’s also the founder of hospitality management group All Good Industries.

In addition to Taco Boy’s current and future location in Greenville, SC, the restaurant has plans to open two other locations in 2023: one in South Asheville’s Biltmore Park and another in a soon-to-be- announced Carolina location. Though expansion is underway, the taqueria will remain independently owned, with a long-term goal of being an employee-owned business.

“The impetus for our growth is to create a positive impact for our team members and the communities we call home,” says Fallert.

A TAQUERIA FOR THE SOUL – COMMUNITY ENGAGEMENT

Taco Boy’s purpose is to use the power of tacos to cultivate people and build community, which is the driving force for creating growth opportunities for team members and also for supporting local charitable initiatives within in each market.

As part of a commitment to create positive impact and growth opportunities for team members, Taco Boy offers generous benefits for full- and part-time employees, as well as an emergency financial assistance program, all of which supports long-term career growth and upward financial mobility.

When it comes to building community, in Charleston, Taco Boy has supported The Green Heart Project, a garden-based experiential learning nonprofit. In addition to nutrition and hunger initiatives, Taco Boy also supports education, sustainability, equality, mental health, and other efforts that improve the world around us. Other Charleston-area organizations Taco Boy has supported include Charleston Pride, Surfers Healing (autism advocacy), Waves for Women, SC Sea Grant Consortium, Pay it Forward Charleston, Berkley County School District, and The Trevor Project (LGBTQ suicide prevention). Taco Boy’s first community partner in Asheville was bike advocacy nonprofit Asheville on Bikes, which was the beneficiary for the VIP Preview Party.

At the new Greenville store, Taco Boy will continue the restaurant’s charitable mission and will be partnering with local Greenville nonprofits for a variety of fun and fundraising initiatives.

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Photo Credit: Savannah Copeland