A Prophecy in the Amazon: The Man Who Saves the World? Explores One Man’s Unlikely Calling – A New documentary from Gabe Polsky

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By Mark A Leon

In 1965, a group of Indigenous elders foretold the arrival of a man who would stare death in the eyes yet survive—spared so he could one day unite the tribes of the Amazon and help protect the rainforest, perhaps even existence itself.

Amazing? Far-fetched? Outlandishly mystical? A spiritual odyssey? Or simply a global wake-up call?

No matter how one interprets that prophecy, its echoes form the foundation of a compelling new documentary by filmmaker Gabe Polsky: The Man Who Saves The World?

Polsky approaches the story with a blend of humor, mystique, reverence, and introspection. At the center of this cinematic swirl stands the film’s subject, Rev. Patrick McCollum, a man whose life is as improbable as it is captivating. Polsky doesn’t just present McCollum—he serves as the conduit through which this story is delivered to the world.

To understand McCollum’s message of peace and healing, the film first traces his origins. He was raised by Darla from The Little Rascals and by a father who helped engineer the Apollo missions. At 15, he nearly died in a severe motorcycle accident—an event that eerily aligns with the prophecy spoken decades earlier. Now, at 75, McCollum finds himself fulfilling that foretelling, living a life that is at once profoundly simple—rooted in kindness—and cosmically ambitious: to help save the planet.

The documentary is his story, yet only the surface of something larger—an unfolding movement grounded in unity, compassion, and environmental stewardship.

One of many national screenings took place Friday night at the Charleston Music Hall, followed by a thoughtful Q&A that extended the film’s themes from screen to audience. The evening wasn’t just a viewing; it was a communal call to attention.

Key Takeaways from Q&A with Patrick and Gabe 

  1. The documentary explores an extraordinary journey of Patrick McCullom, who claims to have fulfilled an ancient Kogi tribe prophecy by returning gold to the indigenous people, symbolically restoring their spiritual essence. What began as a curious investigation transformed into a profound cross-cultural experience that reunited indigenous tribes after 550 years of separation. Filmmaker GabePolsky initially approached the story with skepticism, meticulously verifying details while documenting McCullom’s seemingly incredible narrative.
  1. At its core, the film represents a deeper exploration of humanity’s relationship with the unknown and the courage required to step beyond conventional boundaries. McCullom, despite being 75 years old and facing significant personal health challenges, including multiple knee replacements and a life-threatening infection, ventured into the Amazon to engage with the Kogi tribe. His journey challenges societal narratives about aging and limitations, demonstrating that purpose and passion can transcend physical constraints and traditional expectations.
  1. The documentary’s most compelling message extends beyond the specific prophecy, emphasizing individual and collective responsibility in creating positive change. McCullom suggests that the prophecy is not just about his personal journey, but about inspiring others to make meaningful contributions to their communities. By highlighting the potential for interconnectedness between indigenous cultures and “the people of the concrete,” the film invites viewers to reflect on their own capacity to create meaningful transformation, regardless of their background or perceived limitations.

Emphasizing connection, shared purpose, and the possibility of collective change, the film reminds us that each of us—through small gestures or sweeping actions—can contribute to a more sustainable future. Its power lies not only in McCollum’s journey, but in the mirror, it holds up to anyone willing to look.

Fittingly, as I pulled into my driveway after the screening, the opening lines of “Man in the Mirror” by Michael Jackson played through my speakers—a symbolic closing note to a film that urges us to examine ourselves, and perhaps, to begin.

Click HERE to follow on Instagram and follow the journey

Official Website

South Carolina Governor Henry McMaster Unveils Updated State Water Plan to Guide Long-term Protection of Water Resources

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Collaborative Efforts Identify Key Updates for Sustainable Water Use

COLUMBIA, S.C. – Governor Henry McMaster and South Carolina Department of Environmental Services (SCDES) Director Myra Reece today presented the updated South Carolina State Water Plan. Developed at the governor’s direction by SCDES and the WaterSC Water Resources Working Group (WaterSC) and other key contributors from across the state, the updated plan focuses on the sustainable management of water resources as South Carolina experiences record-breaking economic and population growth. 

“South Carolina’s booming population and record-breaking economic development have brought new demands on our water system, and it is our responsibility to ensure our water resources remain secure,” said Governor Henry McMaster. “This updated State Water Plan provides a clear, long-term strategy for maintaining reliable water supplies over the next 50 years. I am confident in the work SCDES and WaterSC have done to ensure South Carolina is prepared to meet the demands of today and tomorrow.”

To help ensure water resources are managed in the best interest of all South Carolinians, Gov. Henry McMaster proactively established WaterSC in September 2024 to unite key stakeholders — including those from farming and agriculture, public drinking water, energy, industry, tourism, forestry, conservation, academia, and more — to provide necessary input to the state’s water plan.  

Executive Order 2024-22, which established WaterSC, required SCDES to submit an updated State Water Plan to the Governor’s Office by Dec. 31, 2025 — a goal the agency achieved on Dec. 11 and announced with Governor McMaster at the Statehouse. The plan is available at des.sc.gov/WaterSC

The State Water Plan is a data-driven report that captures input from WaterSC participants and other key stakeholders. It focuses on topics such as water demand by sector, water availability assessments, drought response preparations, and conceptual considerations for water policies. The plan focuses on ensuring water availability for all water users for the next 50 years. 

Key takeaways and concepts of the plan are summarized in Our Water Future: The Leadership Guide to South Carolina’s Water Plan

“The updated State Water Plan isn’t just a report — it’s a roadmap that prepares us for growth, protects us in times of drought, and safeguards the water resources that sustain our way of life,” said Myra Reece, SCDES Director and Chair of WaterSC. “While South Carolina’s water resources are abundant, they are not limitless. If we continue to plan wisely and collaboratively, we will have the water we need to support our residents and economy for generations to come.” 

This is the third version of the South Carolina State Water Plan. The previous two versions, developed in 1998 and updated in 2004, were written by the S.C. Department of Natural Resources (DNR), which was responsible for water planning activities prior to the establishment of SCDES in 2024. 

The state’s eight River Basin Councils contributed data, technical analysis, and modeling to support the updated plan. Additionally, considerable input was received during the public comment period for the draft water plan, all of which was reviewed by water plan development staff. As part of the planning process, six public listening sessions were held throughout the state over the past several months to engage and inform residents about the importance of water planning and sustainable use.  

“The State Water Plan is a living document that will evolve to reflect the latest data and information, and the public will have continued opportunities to engage in plan updates and provide future comments,” said Director Reece. “While we achieved this important milestone for sustainable water use and protection, there is still work to be done as more and more people and businesses call South Carolina home. Our work to protect South Carolina’s water resources will continue.”

To learn more, visit des.sc.gov/WaterSC. 

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4 South Carolina Businesses Announce Business Expansions in the State – 218 New Jobs Created

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This week, four South Carolina businesses announced expansions solidifying our statewide journey of economic expansion and job growth

Here are the details:

Hoffman & Hoffman expanding Lexington County operations

$8.5 million investment will create 60 new jobs

COLUMBIA, S.C. – Hoffman & Hoffman, a leader in heating, ventilation and air conditioning (HVAC) solutions, today announced it is expanding its operations in Lexington County. The company’s $8.5 million investment will create 60 new jobs.

Headquartered in North Carolina, Hoffman & Hoffman delivers high-efficiency commercial HVAC equipment, innovative building controls, expert mechanical services and specialized hydronic systems. The company operates 15 facilities and serves customers across multiple industries throughout the Southeast.

Hoffman & Hoffman’s new facility, located at 1 Southern Court in West Columbia, will allow it to consolidate its existing Lexington County offices and grow its operations in South Carolina.

Hoffman & Hoffman expects to transition into its new facility in the second quarter of 2026. Individuals interested in joining the Hoffman & Hoffman team should visit the company’s careers page.

QUOTES

“Our growth in South Carolina is a direct reflection of the customers who trust us to solve their most complex HVAC challenges. We’re honored to deepen our commitment to this market.” -Hoffman & Hoffman CEO Jim Bingham

“Hoffman & Hoffman joins the many companies that have discovered South Carolina is a great place to do business and expanded their presence here. We are grateful for Hoffman & Hoffman’s commitment to creating opportunities for South Carolinians and look forward to the company’s continued success in Lexington County and beyond.” -Gov. Henry McMaster

“Hoffman & Hoffman’s expansion is a testament to the thriving business environment we have created throughout South Carolina. We welcome this additional investment and the 60 new opportunities it will bring to the Midlands. Congratulations to Hoffman & Hoffman and Lexington County.” -Secretary of Commerce Harry M. Lightsey III 
 
“Hoffman & Hoffman’s decision to grow here in Lexington County speaks volumes about the strength of our workforce and the confidence companies have in this community. Their expansion not only brings new jobs, but it reinforces the momentum we’re seeing across our industrial sector. Hoffman & Hoffman has long been a trusted partner across the Southeast and here in Lexington County, and we are proud to support their continued growth and the impact they will make right here at home.”  -Lexington County Council Chairman M. Todd Cullum

“When a company chooses to reinvest in its existing operations, it’s one of the greatest endorsements our region can receive. Hoffman & Hoffman’s $8.5 million investment and 60 new jobs in Lexington underscore the strength of our business climate and the long-term success companies achieve here. Congratulations to Hoffman & Hoffman on this milestone! We look forward to supporting your continued growth in the central region of South Carolina.” -Central SC Alliance Chairman Tushar Chikhliker

FIVE FAST FACTS

  • Hoffman & Hoffman is expanding its operations in Lexington County.
  • The company’s $8.5 million investment will create 60 new jobs.
  • Hoffman & Hoffman is a leader in heating, ventilation and air conditioning (HVAC) solutions.
  • The company’s new facility will be located at 1 Southern Court in West Columbia, S.C.
  • Individuals interested in joining the Hoffman & Hoffman team should visit the company’s careers page.

AVANTech, LLC expands Richland County operations

$3.7 million investment will create 65 new jobs

COLUMBIA, S.C. – AVANTech, LLC (AVANTech), a design, engineering, and Nuclear Quality Assurance-1 (NQA-1) fabrication partner delivering advanced processing solutions and build-to-print products, today announced it is expanding its operations in Richland County. The company’s $3.7 million investment will create 65 new jobs.

Founded in 1999, AVANTech is an industry leader in the design, engineering and manufacturing of customer process systems and integrated solutions for the nuclear, energy, environmental and industrial markets.

AVANTech will add 45,000 square feet to its existing operation, located at 2050 American Italian Way in Columbia, and lease a new 12,000-square-foot facility to support enhanced fabrication, testing and assembly capabilities.

Operations are expected to be online in February 2026. Individuals interested in joining the AVANTech team should visit the company’s careers page.

The Coordinating Council for Economic Development approved job development credits related to the project.

QUOTES

“We are incredibly proud to announce this expansion in Richland County, a community we’ve been honored to call home for more than 26 years. This milestone reflects both our company’s continued growth and our deep, long-standing commitment to the region. Richland County has been an exceptional partner throughout our journey, and we look forward to creating new opportunities, strengthening our local presence and contributing to the area’s economic vitality for many years to come.” -AVANTech CEO Mike Pilon

“AVANTech’s decision to expand and create 65 new jobs in Richland County demonstrates the confidence companies place in South Carolina’s people and business environment. We welcome the company’s continued investment in the Midlands and applaud the success AVANTech has achieved in our state.” -Gov. Henry McMaster 

“AVANTech’s expansion announcement reinforces South Carolina’s commitment to supporting our existing companies. We celebrate the company’s contribution to the Richland County community and are proud to continue our support of the company as it builds upon its South Carolina legacy.” -Secretary of Commerce Harry M. Lightsey III

“This latest expansion of AVANTech not only strengthens its presence and capacity in our community, it reinforces our region’s robust manufacturing base. The company’s promise to add more management, professional and skilled positions at the facility gives our residents more options to grow their careers at home.” -Richland County Council Chairwoman Jesica Mackey

FIVE FAST FACTS

  • AVANTech, LLC (AVANTech) is expanding its operations in Richland County.
  • The company’s $3.7 million investment will create 65 new jobs.
  • AVANTech is a full-service design, engineering, and Nuclear Quality Assurance-1 (NQA-1) fabrication partner delivering advanced processing solutions and build-to-print products.
  • The company is located at 2050 American Italian Way in Columbia, S.C.
  • Individuals interested in joining the AVANTech team should visit the company’s careers page.

PRET Advanced Materials, LLC expands Florence County operations

$18.5 million investment will create 74 new jobs

COLUMBIA, S.C. – PRET Advanced Materials, LLC (PRET), a leading advanced materials company, today announced it is expanding its operations in Florence County. The company’s $18.5 million investment will create 74 new jobs.

Headquartered in Johnsonville, PRET is one of the leading compounders and suppliers of thermoplastic resins in North America. The company’s South Carolina facility has operated continuously since 1955.

PRET is adding new equipment and improvements to its facility, located at 520 Kingsburg Highway in Johnsonville, to meet demand for new products.

Operations are expected to be online by 2027. Individuals interested in joining the PRET team should contact Stephanie Wisnom (843-386-8261).

The Coordinating Council for Economic Development awarded a $50,000 Set-Aside grant to Florence County to assist with the costs of road improvements.

QUOTES

“PRET Advanced Materials is proud to announce the expansion of its capabilities at our Johnsonville facility. This continued strong growth reflects PRET’s confidence in both our people and our long-standing relationship with Florence County and the state of South Carolina.” -PRET Advanced Materials CEO Alex Zhou

“PRET Advanced Materials’ $18.5 million investment is a testament to the company’s commitment to South Carolina. We are grateful for the new opportunities this expansion will create in the Florence County community and look forward to strengthening our partnership with PRET in the years ahead.” -Gov. Henry McMaster 

“With an expansion that will create 74 new jobs, PRET Advanced Materials continues having a strong impact in the Florence County community. We are thrilled to see a company with such a longstanding legacy in our state continuing to find success. Congratulations on this exciting announcement.” -Secretary of Commerce Harry M. Lightsey III

“We are pleased to acknowledge the value that PRET Advanced Materials brings to our community. This $18.5 million dollar investment is projected to create 74 new jobs in southern Florence County. We commend their commitment to both their customers and their workforce. Florence County is delighted to have PRET’s compounding facility and state-of-the-art research and development center located in Johnsonville, South Carolina.” -Florence County Council Chairman William Schofield

FIVE FAST FACTS

  • PRET Advanced Materials, LLC (PRET) is expanding its operations in Florence County.
  • The company’s $18.5 million investment will create 74 new jobs.
  • PRET is a leading advanced materials company.
  • The company is located at 520 Kingsburg Highway in Johnsonville, S.C.
  • Individuals interested in joining the PRET team should contact Stephanie Wisnom (843-386-8261).

Coastal Ready Mix establishing operations in Horry County

$4.6 million investment will create 19 new jobs

COLUMBIA, S.C. – Coastal Ready Mix, a concrete manufacturer, today announced it is establishing operations in Horry County. The company’s $4.6 million investment will create 19 new jobs.

Coastal Ready Mix is part of a fourth-generation, family-owned construction materials group with operations in South Carolina and North Carolina, including ready-mix plants, concrete masonry unit manufacturing facilities and cement import terminals.

Coastal Ready Mix’s new ready-mix concrete plant, located on Mount Pisgah Cemetery Road in Conway, will allow the company to serve local contractors and larger, multi-market customers.

Operations are expected to be online in 2026.

QUOTES

“We’re grateful for the opportunity to serve Horry County, and we give thanks to God for opening this door for our family. We try to work hard, do what’s right and take care of the people who depend on us. Expanding into this community is a blessing, and we look forward to earning the trust of the contractors and customers we serve.” -Coastal Ready Mix CEO Scott Askins

“Coastal Ready Mix’s new operation in Horry County will be a welcome addition to our state’s thriving business community. This $4.6 million investment represents another victory for our manufacturing industry and increased opportunity for our people.” -Gov. Henry McMaster 

“South Carolina’s manufacturing industry continues to thrive, attracting new investments from companies like Coastal Ready Mix. We congratulate the company and Horry County on this announcement and look forward to supporting Coastal Ready Mix’s growth for many years to come.” -Secretary of Commerce Harry M. Lightsey III

“Today we celebrate the announcement of Coastal Ready Mix to Horry County. The new ready-mix concrete plant will provide well-paying jobs, assist with stronger infrastructure and long-term economic growth to our community. The investment shows confidence in our future, and we are proud to support new industry in Horry County.” -Horry County Council Chairman Johnny Gardner

“As a fourth-generation, family-owned construction materials group, Coastal Ready Mix’s expansion into Horry County is a great asset to our region. Congratulations to Coastal Ready Mix and Horry County on this investment bringing 19 new jobs and opportunities for our community.” -NESA Executive Committee Chairman Yancey McGill

FIVE FAST FACTS

  • Coastal Ready Mix is establishing operations in Horry County.
  • The company’s $4.6 million investment will create 19 new jobs.
  • Coastal Ready Mix is a concrete manufacturer.
  • The company will be located on Mount Pisgah Cemetery Road in Conway, S.C.
  • Operations are expected to be online in 2026.

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🎄 The 12 Days of a Charleston Christmas 🎄

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By Mark A Leon

On the first day of Christmas, my true love gave to me…

A carriage horse blocking Meeting Street.

On the second day of Christmas, my true love gave to me…

Two sweetgrass roses, And a carriage horse blocking Meeting Street.

On the third day of Christmas, my true love gave to me…

Three Battery sunsets, Two sweetgrass roses, And a carriage horse blocking Meeting Street.

On the fourth day of Christmas, my true love gave to me…

Four foggy mornings, Three Battery sunsets, Two sweetgrass roses, And a carriage horse blocking Meeting Street.

On the fifth day of Christmas, my true love gave to me…

FIVE SHRIMP & GRITS! Four foggy mornings, Three Battery sunsets, Two sweetgrass roses, And a carriage horse blocking Meeting Street.

On the sixth day of Christmas, my true love gave to me…

Six tourists jaywalking, Five shrimp & grits! Four foggy mornings, Three Battery sunsets, Two sweetgrass roses, And a carriage horse blocking Meeting Street.

On the seventh day of Christmas, my true love gave to me…

Seven signs of construction, Six tourists jaywalking, Five shrimp & grits! Four foggy mornings, Three Battery sunsets, Two sweetgrass roses, And a carriage horse blocking Meeting Street.

On the eighth day of Christmas, my true love gave to me…

Eight dolphins jumping, Seven signs of construction, Six tourists jaywalking, Five shrimp & grits! Four foggy mornings, Three Battery sunsets, Two sweetgrass roses, And a carriage horse blocking Meeting Street.

On the ninth day of Christmas, my true love gave to me…

Nine locals brunching, Eight dolphins jumping, Seven signs of construction, Six tourists jaywalking, Five shrimp & grits! Four foggy mornings, Three Battery sunsets, Two sweetgrass roses, And a carriage horse blocking Meeting Street.

On the tenth day of Christmas, my true love gave to me…

Ten chefs a-stirring, Nine locals brunching, Eight dolphins jumping, Seven signs of construction, Six tourists jaywalking, Five shrimp & grits! Four foggy mornings, Three Battery sunsets, Two sweetgrass roses, And a carriage horse blocking Meeting Street.

On the eleventh day of Christmas, my true love gave to me…

Eleven pelicans gliding, Ten chefs a-stirring, Nine locals brunching, Eight dolphins jumping, Seven signs of construction, Six tourists jaywalking, Five shrimp & grits! Four foggy mornings, Three Battery sunsets, Two sweetgrass roses, And a carriage horse blocking Meeting Street.

On the twelfth day of Christmas, my true love gave to me…

Twelve church bells ringing, Eleven pelicans gliding, Ten chefs a-stirring, Nine locals brunching, Eight dolphins jumping, Seven signs of construction, Six tourists jaywalking, Five shrimp & grits! Four foggy mornings, Three Battery sunsets, Two sweetgrass roses, And a carriage horse blocking Meeting Street.

Merry Charleston Christmas, y’all! 🌴🎅✨

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50 Things a Southern Gentleman Should Know How to Do

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By Mark A Leon

Honor, Respect & Courtesy

  1. Shake hands firmly and look people in the eye.
  2. Hold the door for anyone—every time.
  3. Say “ma’am” and “sir” respectfully, not condescendingly.
  4. Write a proper thank-you note (handwritten preferred).
  5. Give a sincere compliment without expectation.
  6. Introduce people properly, including context.
  7. Stand when greeting someone or when a lady returns to the table.
  8. Treat elders with respect—listen more than talk.
  9. Show hospitality to guests, neighbors, and even strangers.
  10. Apologize with dignity and accept responsibility.

Culture & Tradition

  1. Know Southern history—the good, the bad, and the complex.
  2. Respect the military and veterans with genuine gratitude.
  3. Dress appropriately for every occasion (from oyster roasts to church weddings).
  4. Wear seersucker and linen at the right time of year.
  5. Know how to pick a proper gift for hosts and special occasions.

Social Savvy

  1. Make polite small talk without oversharing.
  2. Carry a conversation and ask thoughtful questions.
  3. Dance a simple two-step or a shag step.
  4. Give a toast with charm and brevity.
  5. Know how to behave at a dinner party—phones away.

Home & Hospitality Skills

  1. Grill like a pro—burgers, steaks, chicken, shrimp.
  2. Cook at least one signature Southern dish (shrimp & grits, biscuits, gumbo, etc.).
  3. Mix a classic cocktail (Old Fashioned, bourbon & branch, mint julep).
  4. Set a proper table, formal or casual.
  5. Host guests comfortably, with attention to detail.

Practical Life Skills

  1. Change a tire without panic.
  2. Tie a bow tie and a standard tie.
  3. Drive a stick shift (preferably a truck at some point).
  4. Build a fire safely.
  5. Give a proper handshake—never limp, never crushing.

Outdoor & Southern Know-How

  1. Fish—freshwater or salt.
  2. Clean and cook a fish after catching it.
  3. Know basic boating safety and how to handle a small craft.
  4. Shoot responsibly and understand gun safety.
  5. Navigate without GPS—at least locally.
  6. Identify Southern wildlife (snakes especially).
  7. Garden or grow something—herbs, tomatoes, flowers.
  8. Handle summer heat with patience and humor.

Character & Community

  1. Volunteer and give back to the community.
  2. Be loyal to friends and family.
  3. Offer help before being asked—carry bags, fix issues, support friends.
  4. Tell a great story with humor and timing.
  5. Keep confidences—discretion is a quiet virtue.
  6. Stand up for others—especially those treated unfairly.
  7. Practice patience—in traffic, lines, and life.

Personal Style & Grooming

  1. Keep boots polished and clothes well-fitted.
  2. Maintain good grooming, including beard and hair.
  3. Wear cologne lightly, never overpowering.

Love, Loyalty & Integrity

  1. Treat women with respect, as equals, with warmth and sincerity.
  2. Keep your word—a Southern gentleman’s reputation is built on it.

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Dubai company Ocean Craft Marine selects Horry County for US manufacturing headquarters

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$10.8 million investment will create 93 new jobs

COLUMBIA, S.C. – Asis Boats USA (d/b/a Ocean Craft Marine), a rigid inflatable boat manufacturer, today announced it selects Horry County to establish the company’s U.S. manufacturing headquarters. The $10.8 million investment will create 93 new jobs. 

Headquartered in Dubai, Asis Boats specializes in the manufacture of advanced rigid inflatable boats, amphibious platforms, aluminum military craft and professional maritime vessels used globally by navies, defense agencies, rescue services and government entities.

Ocean Craft Marine’s new operation, located in the Bucksport Marine Park in Conway, will serve as its American headquarters for boat manufacturing.

Operations are expected to be online by end of 2026. Individuals interested in joining the Ocean Craft Marine team should visit the company’s careers page.

The Coordinating Council for Economic Development approved job development credits related to the project.

QUOTES

“We are honored to bring our craft, our technology and our purpose to Horry County. This investment is not only about building boats — it is about building a family, a community and a future together. As the United States strengthens its inland defense manufacturing capabilities, we are proud to play a role in that national mission. South Carolina will become a home for our people, our innovation and our commitment to those who safeguard our nation. We look forward to growing roots here, hand in hand with the community, and building vessels that will serve and protect around the world.” -Asis Boats and Ocean Craft Marine President Roy Nouhra

“Ocean Craft Marine’s decision to select Horry County as its U.S. manufacturing headquarters reinforces South Carolina’s global reputation as an ideal location for manufacturing companies. We are pleased to welcome the new opportunities this announcement will bring to Horry County and look forward to supporting Ocean Craft Marine as it finds success in our state.” -Gov. Henry McMaster

“Once again, our state’s skilled workforce and world-class manufacturing industry are attracting new companies to our state. Ocean Craft Marine’s $10.8 million investment, creating 93 new jobs, is a major win for Horry County and all of South Carolina.” -Secretary of Commerce Harry M. Lightsey III

“Bringing Ocean Craft Marine to our community is a big win for our county. These are high-quality jobs, rooted in advanced manufacturing that will benefit our area and support the graduates of Horry-Georgetown Technical College’s boat building program. It will create new opportunities for our residents and strengthen our local economy. We are proud Ocean Craft Marine chose to invest in Horry County and look forward to seeing their boats built in our county and shipped all over the country. Welcome to Horry County.” -Horry County Council Chairman Johnny Gardner

FIVE FAST FACTS

  • Asis Boats USA (d/b/a Ocean Craft Marine) selects Horry County to establish the company’s U.S. manufacturing headquarters.
  • The company’s $10.8 million investment will create 93 new jobs.
  • Ocean Craft Marine is a rigid inflatable boat manufacturer.
  • The company will be located in the Bucksport Marine Park in Conway, S.C.
  • Individuals interested in joining the Ocean Craft Marine should visit the company’s careers page.

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Modus21, LLC expands Charleston County operations

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Businessman with marker writing business ideas on screen

$1.1 million investment will create 80 new jobs

COLUMBIA, S.C. – Modus21, LLC (Modus21), a business technology consulting firm, today announced it is expanding its operations in Charleston County. The company’s $1.1 million investment will create 80 new jobs.

Founded in 2004, Modus21 is a small business headquartered in Charleston providing technology consulting services to commercial and defense customers. The company’s core capabilities include Model Based Systems Engineering (MBSE), agile software development, DevSecOps, systems and software integration, cloud computing, business process re-engineering and automation, and cybersecurity services. 

Located at 1362 McMillan Ave. in North Charleston, Modus21 is expanding its existing corporate facilities and equipment to support new job creation and its Cloud Innovation Lab (CIL).

Operations are already online. Individuals interested in joining the Modus21 team should visit the company’s careers page.


The Coordinating Council for Economic Development awarded a $50,000 Set-Aside grant to Charleston County.

QUOTES

“We are incredibly grateful to receive this $50,000 grant which represents a significant investment in both our company’s future and our community’s economic value.  This funding will enable us to expand our facilities and create new job opportunities, while positioning us to continue innovating and growing.  As a small business, this support is transformative as it allows us to scale our operations, invest in our workforce and deepen our roots in this community.” -Modus21 CEO Peter Woodhull

“Modus21’s investment once again proves that South Carolina is place where businesses can thrive. We celebrate the new jobs this expansion will create and applaud the company’s decision to further invest in Charleston County.” -Gov. Henry McMaster 

“It is always gratifying to see a South Carolina-based business find success and continue to invest in the state. Congratulations to Modus21 and Charleston County on this announcement and 80 new opportunities it will bring to the Lowcountry.” -Secretary of Commerce Harry M. Lightsey III

“We are delighted to see Modus21 expanding in Charleston County, adding 80 new, knowledge-based jobs to our region. This announcement reinforces our commitment to building a diverse, resilient economy that provides high-quality opportunities for our citizens.” -Charleston County Council Chairman Rev. Dr. Kylon Jerome Middleton

FIVE FAST FACTS

  • Modus21, LLC (Modus21) is expanding its operations in Charleston County.
  • The company’s $1.1 million investment will create 80 new jobs.
  • Modus21 is a business technology consulting firm.
  • The company is located at 1362 McMillan Ave. in North Charleston, S.C.
  • Individuals interested in joining the Modus21 team should visit the company’s careers page.

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Statement from State Representative John King on Governor McMaster’s Order Halting Race-Based Spending Quotas

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FOR IMMEDIATE RELEASE

December 3, 2025

CONTACT: Office of Representative John King, South Carolina House District 49

Statement from State Representative John King on Governor McMaster’s Order Halting Race-Based Spending Quotas

ROCK HILL, SC – Representative John King (D-York) made the following statement in response to Governor McMaster’s order prohibiting race-based spending quotas for state agencies:

Today I am calling out Governor Henry McMaster, Senate President Thomas Alexander, and Speaker Murrell Smith for their reckless and revealing attempt to halt race-based spending quotas and set-aside programs across our state agencies.

Governor McMaster’s order does not “promote fairness.” Instead, it exposes the ugly truth: they are preparing to make this next legislative session a fight about race – because they have nothing else to offer.

Black South Carolinians make up more than 25% of our state, yet these quotas required just 10% of government spending to go to minority-owned businesses. Removing set-asides and contracting protections isn’t about equality. It’s about shutting the door to opportunity and gutting the pathways minority-owned businesses finally had to compete for generational wealth.

For decades, marginalized communities in this state were locked out – intentionally – from economic opportunity. Set-aside programs were one of the few tools ensuring that Black contractors, minority-owned businesses, and underserved communities could compete on something even close to a level playing field. Taking these protections away tells us exactly who this Governor and his legislative allies are fighting for – and who they’re fighting against.

I will not stand by while the Governor, the Senate President, and the Speaker of the House weaponize their power to drag us backward.

If they make this legislative session about attacking opportunity for all South Carolinians, they will be met head-on. We will not be silent. We will not be complicit. And we will not allow the people of this state to be erased or ignored.

Where Hope Lives: A Story from Windwood Farm Home for Children

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By Mark A Leon

Tucked beneath the sheltering branches of live oaks on the quiet outskirts of Charleston, in Awendaw, SC sits Windwood Farm Home for Children—a place where healing isn’t just offered, it’s lived every day.

For years, children have arrived at Windwood carrying heavy stories in small hands—stories marked by trauma, uncertainty, and experiences no child should ever have to name. But the moment they step onto the grounds, something subtle begins to shift. It starts with a greeting from a staff member who remembers their name, a horse that nudges their shoulder during equine therapy, or the stillness of the farm’s trails where breathing finally slows.

Windwood Farm isn’t a facility; it’s a lifeline.

Here, boys learn how to trust again through routines that feel safe and predictable. They wake to the sound of roosters instead of chaos. They sit at dinner tables where conversations aren’t rushed or loud or frightening. They meet therapists who help them rebuild what life tried to break. They discover that they are not defined by the moments that brought them here.

One boy—let’s call him Jamie—arrived barely speaking, his eyes more familiar with the floor than with people. But over weeks spent caring for the farm animals, feeding the chickens, and learning to ride horses, he found a sense of responsibility and pride no one had ever given him. And slowly, words returned. Smiles followed. One afternoon, after months of silence, he finally said, “I feel safe here.”

That’s Windwood.

Every corner of the farm, from the cottages to the classrooms, carries the quiet mission of the staff: to give children space to heal, grow, and rediscover their own worth. It’s a place where small victories are celebrated—finishing homework, making a friend, sleeping through the night, trying something new. And behind each victory stands a team of counselors, teachers, and caregivers who show up day after day with patience that doesn’t run out.

Windwood Farm Home for Children is more than a refuge—it’s a reminder that with compassion, structure, and unwavering belief, even the deepest wounds can begin to mend. It is a home where childhood is rebuilt, one steady, hopeful day at a time.

Follow their journey on Instagram.

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The Charleston Glow-Up: Pretty Faces, PR Spin, and the Rise of Luxury Branding

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Editorial By Mark A Leon

Charleston has always traded on charm — mossy oaks, cobblestones, Lowcountry foodways and a built-in postcard aesthetic. Lately, though, that charm is being repackaged, polished and sold back to us. The city is increasingly less a lived-in place and more of a marketing platform: an engine for influencer shoots, PR-driven feel-good stories, and glossy luxury-real-estate narratives that treat the historic city as backdrop, prop and brand. That shift matters because it reshapes who gets to tell Charleston’s story, who benefits from that story, and who gets left out of the frame.

Faces not places

Flip through lifestyle roundups, local magazines or CVB feeds and you’ll see a predictable pattern: curated “faces of” spreads, influencer spotlights and wardrobe-ready portraits set against Charleston’s architecture. These features are often framed as community-service journalism or celebration — and sometimes they are — but they also perform the same job as a location scout for a marketing campaign: they normalize the idea that the city’s value lies in how it photographs. Charleston Magazine’s recurring “Faces of Charleston” sections, for example, blur editorial and advertorial lines, creating flattering mini-portraits of the city’s brand carriers.  

That aesthetic economy is lucrative. Destination marketing — the curated stream of images and personalities that invites out-of-town dollars — is explicit in the city’s tourism strategy. The local visitor bureau actively encourages user-generated content and shares those glossy moments back to national audiences, turning everyday scenes into marketing assets. The payoff is measurable: tourism continues to be a multi-billion-dollar engine for the region. But what looks like organic charm is increasingly staged and monetized, with benefits flowing to a small ecosystem of people who can deliver “content” that photographs well.  

PR firms disconnected from place

Into this visual economy step PR firms — both local shops and national agencies operating in Charleston — whose job is to make brands look inevitable. A healthy PR scene can help small businesses, cultural institutions and nonprofits tell meaningful stories. But when PR becomes divorced from local realities, it risks turning narratives into spin: curated launches for new developments, lifestyle repositioning for residential neighborhoods, or feel-good features that obscure displacement, rising rents, or the loss of small businesses.

Charleston hosts a growing roster of PR and marketing agencies that are expert at packaging a story that reads well in feeds and magazines. Their skill is not the problem; the problem is when strategy privileges optics over accountability — when crisis-management and influencer placements substitute for genuine community engagement. Local PR directories and rankings show a robust industry presence, but they don’t measure civic stewardship.  

Luxury real estate as taste curator

Luxury real estate agents and developers have become major art directors in this new Charleston. Listings today often lead with lifestyle vignettes: “designer chef’s kitchen, perfect for entertaining on King Street,” “waterfront terrace ideal for sunset portraits.” Beyond the copy, marketing budgets buy professional shoots, staged furnishings, influencer previews and glossy placement in the same platforms that sell tourism — all of which ladder into higher perceived value. Real-estate reporting from 2025 shows the Charleston luxury market remaining strong, with agents and sellers leaning into presentation and staged narrative as differentiators.  

That feedback loop matters. When exclusive developments and multimillion-dollar renovations are marketed as the new “faces” of Charleston, the cultural definition of the city shifts. Public spaces become backdrops for private branding; neighborhoods that once had mixed incomes and local businesses become settings for lifestyle editorials aimed at prospective buyers from other regions. The result is twofold: the market rewards the lookers and the look-makers, and it incentivizes more projects that prioritize appearance over accessibility.

Who wins, who loses

This is not merely a complaint against pretty photography. Visual storytelling has always played a role in place-making. But the current balance of power — where tourism bureaus, PR firms, influencers and luxury-market advertisers amplify the same narrow visual language — concentrates benefit and flattens complexity.

Winners in this economy are clear: professional content creators with aesthetic polish, PR agencies who can buy placement and spin, developers who convert scenery into price premium. Losers are less visible: longtime residents priced out by rising housing costs, small businesses that can’t compete with branded pop-ups, and community narratives that are quieter or harder to sell than a sunset silhouette on a piazza.

What could be different

If Charleston wants to keep its economic benefits while preserving civic life, three adjustments would help:

1. Transparency in content — When a feature is paid-for or part of a marketing campaign, label it clearly. Readers can then assess editorial weight versus sponsored intent. (Advertorial sections like some “Faces” packages already blur that line; clearer labeling would help.)  

2. Local-first PR practices — Agencies that work in Charleston could adopt community-impact measures as part of their KPIs: does a campaign create local jobs, preserve accessible storefronts, or partner with neighborhood groups? PR rankings and listings can highlight firms doing the work.  

3. Responsible real-estate marketing — Developers and brokers might include neighborhood stewardship commitments with glossy launches: funding for local arts, commitments to affordable units, or transparent plans for traffic and infrastructure impacts. Market reports show the luxury sector’s resilience; directing some of that capital back into community assets would be a meaningful rebalancing.  

Bottom line

Charleston’s beauty is real — and it sells. But when beauty becomes the main currency, and marketing ecosystems (influencers, PR firms, luxury developers) convert the city to a perpetual photoshoot, what gets lost is the everyday life that made those images matter in the first place. The remedy isn’t to ban polished images or marketing: it’s to diversify who makes them, why they’re made, and who benefits from the proceeds. Only then will Charleston be more than a backdrop — it’ll be a place whose story is told by the many, not just the marketable few.

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