The Habit Rebrands to The Peacock Charleston

Continues to offer delicious food, three distinct levels and varied entertainment experiences in historic downtown Charleston, SC

Charleston, SC – Monday, Jan. 29 – The Habit, a renowned dining and entertainment venue in Historic Downtown Charleston, has undergone an exciting transformation and is now known as The Peacock Charleston. This multi-story establishment offers a one-of-a-kind experience to both locals and tourists, combining exceptional cuisine, live performances, and a vibrant atmosphere. With its prime location at 213 East Bay Street in the French Quarter neighborhood, The Peacock Charleston is set to become a must-visit destination for those seeking a memorable evening in the Holy City.  The Peacock Charleston offers a unique Art Deco design, spans an impressive 12,000 square feet, encompassing three floors and a stunning rooftop lounge that overlooks the picturesque Charleston Harbor. Each level offers a distinct ambiance and entertainment options, making it a truly unique venue.

“Our first six months have exceeded our expectations, as the city has embraced the experience we’re presenting,” said Michelle Van Jura, co-owner of The Peacock Charleston. “We look forward to the next six months and beyond as we continue to provide Charlestonians and tourists a unique and unforgettable experience in our beloved city.”

As you enter The Peacock Charleston, you’ll be greeted by the inviting first-floor dining room (although the full menu is available on all three floors). Here, you can indulge in a delectable culinary experience that showcases the best of local and regional ingredients. Chef Matthew Greene, renowned for his expertise in creating exceptional dishes, has curated a menu that seamlessly blends international flavors with American classics. From caviar-topped hashbrown bites to succulent lamb lollipops, every dish is a testament to Chef Greene’s culinary mastery.

Venture upstairs to the second floor, and you’ll discover The Peacock Lounge, an elevated cocktail bar that exudes elegance and sophistication. This is the perfect spot to unwind and enjoy handcrafted cocktails expertly prepared by a talented team. The Peacock Lounge opens its doors at 5 p.m. (Thursday through Sunday) providing an ideal setting for pre-dinner drinks or a night out with friends. Immerse yourself in the glamorous decor and let the chic Art Deco atmosphere transport you to a bygone era.

For breathtaking views of the Charleston Harbor and the iconic U.S. Customhouse, head up to The Peacock Charleston’s rooftop lounge. This open-air space offers a picturesque backdrop for unforgettable evenings.

Vs at The Peacock Charleston: A Hidden Speakeasy Experience

Tucked away within The Peacock Charleston is V’s, a speakeasy-style lounge that adds an air of mystery and exclusivity to the venue. With a capacity of approximately 100 people, V’s is the ideal space for intimate gatherings, private events, and exclusive performances. Step into a world of nostalgia as you sip on decadent cocktails, listen to live music, dance until you drop, and immerse yourself in the captivating ambience of this hidden gem.

Beyond its culinary delights, The Peacock Charleston captivates guests with its thoughtfully curated interior design. Drawing inspiration from the elegance of the 1920s Art Deco era, the venue seamlessly blends Americana, European, and Asian aesthetics. Warm lighting, sumptuous velvet, rich leather, and captivating art pieces create a sophisticated and inviting atmosphere. Whether you’re embarking on a romantic dinner or enjoying a weekend brunch with friends, The Peacock Charleston offers a truly unique and unparalleled experience.

Upcoming Events at The Peacock Charleston

The Peacock Charleston is more than just a restaurant, lounge, or entertainment space—it’s an experience. The venue hosts a variety of exciting events throughout the year, ensuring there’s always something special happening for guests to enjoy. Here are some upcoming highlights:

·         Monthly Theme Parties: Starting with “Soul Train Saturday” on February 3rd at 9 p.m., The Peacock Charleston will host monthly theme parties that promise an evening of boogie-worthy fun. Dance the night away and immerse yourself in the vibrant atmosphere of these lively events, from disco, 80s, classic rock to Top 40 and old school hip hop, we play the hits that make us all dance.

·         Super Bowl Rental: For football enthusiasts make Feb. 11 at 6:30 p.m. an unforgettable football experience. The Peacock Charleston offers a unique Super Bowl experience, in our V’s lounge. Rent a cozy couch and enjoy the game on three 13-foot screens with theater-quality sound. Indulge in delicious food, refreshing drinks, and the company of fellow fans.

·         Valentine’s Day Dinner and a Show: Treat your loved one to an unforgettable Valentine’s Day at The Peacock Charleston. Delight in a sumptuous dinner special featuring lobster tail and filet while enjoying a soulful blues performance by The Bozwellz. Book a table for the show or opt for the dinner and show package for a truly romantic evening. (Tickets to reserve a table in Vs are on sale at Eventbrite – cost is just for the table and does not include food or drinks).

·         Southeastern Wildlife Expo (SEWE @SEWE): As the Southeastern Wildlife Expo takes place in February, The Peacock Charleston’s rooftop lounge will reopen, offering guests a chance to enjoy the festivities with special offers and exciting promotions.

Be sure to visit The Peacock Charleston’s website, (www.thepeacock-chs.com) for more information on upcoming events, daily menus, and to make reservations. Follow them on Instagram (@thepeacockchs) for the latest updates and behind-the-scenes glimpses of this extraordinary venue.

About The Peacock

The Peacock is a 12,000 sq ft space encompassing three floors, which each offer a distinct experience wrapped in a decadent Art Deco design.  From a welcoming main dining room to a sumptuous and sexy second floor lounge and speakeasy (V’s) to the gorgeous rooftop with views of Charleston Harbor, The Peacock offers something for everyone from dining to entertainment and private spaces for sports watching. It’s an experience, not just a destination.

The concept for The Peacock started over a decade ago when owner and partner Michelle Van Jura fell in love with Charleston, SC and eventually left New York City to make the Lowcountry her home. After spending 30+ years in public relations and running her own successful agency, she met and began working with fellow partners Zach Dennis and Chef Matt Greene. The three realized they had a shared vision to provide Charleston with a sophisticated dining and entertainment experience. The Peacock became a reality. With more than 50 years of combined hospitality experience, Zach Dennis and Matt Greene are widely regarded as some of the best talent in the business, having spent years honing and refining their craft in major cities like Toronto, Chicago, DC, and NYC. Prior to The Habit, Dennis and Greene worked for the Hall Management Group as well as some other fine dining establishments in Charleston. Follow The Habit on Instagram (@thepeacockchs) for the latest updates, event info, and more.