Maxtrix Kids Rooms Flagship Showroom Opens in Mount Pleasant

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Media Release:  MOUNT PLEASANT, S.C. – The much-anticipated Maxtrix Kids Rooms
celebrated its opening today with a ribbon cutting and private shopping
event for customers eager to get a sneak peek at the company’s
revolutionary kids furniture system.

The showroom at 816 Johnnie Dodds Blvd. officially opens its door to the
public at 10 a.m. Saturday, Oct. 1. This is the first retail showroom
for parent company, Maxwood Furniture Inc. Maxwood also moved its
headquarters into the building, a former restaurant that the company
owners renovated over the summer.

The Maxtrix Kid’s Furniture system is designed to grow up with your
child. Made to last from solid hardwood, Maxtrix beds can easily be
changed with simple conversion kits, so parents can optimize the space,
design and fun factor at every stage of their child’s development from
toddler through tween to teen.

Maxwood Furniture was founded in 2004 by Stephen Jensen, a Danish
furniture professional who relocated to the United States. His wife,
Anne, a former global marketing executive, joined the company as chief
marketing officer in 2014 when the couple and their two children
relocated to the Charleston area to further build their business.

“We’ve had several requests from customers to develop a store
concept for our Maxtrix brand,” said Anne Jensen, chief marketing
officer. “We fell in love with the area, and Mount Pleasant seemed
like the perfect place to open our very first kid-friendly showroom
where families can fully experience the Maxtrix line of products.”

Mount Pleasant Mayor Linda Page congratulated Maxtrix on its opening,
saying, “We’re delighted to have Maxtrix Kids Rooms flagship
showroom open in Mount Pleasant. Operating at the intersection of
innovation, quality and families, Matrix Kids Rooms is a reflection of
our town as a whole.”

Ribbon Cutting Ceremony

Ribbon Cutting Ceremony

MAXTRIX KIDS ROOMS SHOWROOM CELEBRATION

A family friendly grand opening celebration is planned for Saturday,
Nov. 12. Tour the new store and get inspired with unique kid’s and
teen room designs and ideas. Light refreshments will be served and kids
can enjoy fun activities. Also, the winner of a bunk bed giveaway will
be drawn at the end of the celebration. Sign up for the bunk bed
giveaway at www.maxtrixkidsroomscharleston.com.

Jen Poolaw of Mount Pleasant has been hired as the Maxtrix Kids Rooms
store manager. She has more than 13 years of experience providing home
furnishings to local families as well as working with corporations on
large scale projects. Poolaw’s knowledge of the furniture industry,
product construction and sense of design enables her to provide a
seamless service for all her clients.

Store hours are 10 a.m. to 6 p.m. Monday through Saturday. Follow Matrix
Kids Rooms Charleston on Facebook at facebook.com/maxtrixkidsrooms
and on Instagram @maxtrixkidscharleston.

Maxtrix is the company’s flagship brand and the new showroom will
showcase multiple ideas and solutions from toddler beds to loft and bunk
beds plus matching furniture pieces like desks, chairs, dressers and
bookshelves. The company’s other brands – Craft and Jackpot – also
will be featured. Plus, the showroom will be used as an event space for
designers, bloggers and retailers, and become the backdrop for content
creation such as photo shoots for the company’s various websites and
social media accounts.

The Maxtrix Kids Rooms concept store will serve as a blueprint retail
concept that has already attracted several potential franchisees in
other major metropolitan areas in both the United States and Canada.

ABOUT MAXWOOD FURNITURE

Maxwood Furniture, specializing in kids and youth furniture, offers four
brands that cover a wide selection of styles and price points. Family
owned and operated for more than 10 years, Maxwood specializes in
quality solid hardwood furniture, with a strong focus on safety. Maxwood
supplies independent retailers large and small all over the United
States, Canada and internationally, and maintains two direct to consumer
e-commerce sites. For more information, visit www.maxwoodfurniture.com

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