Fundamentally, the greatest enemy of mankind is irrelevance

By Mark A. Leon

Fundamentally, the greatest enemy of mankind is irrelevance.

We are in a period of history where the global population has reached numbers unimaginable just a few hundred years ago, technology has come a long way since the Cotton Gin and its core value of automation, and communications has made us all a stone throw away and completely isolated at the same time.

In an age of social virtuality, constant stimuli of relevance is more and more necessary to continue to evolve as humans

Some could argue that the age of online visibility has given us a window of opportunity never seen before, but now, that window has broken and we are all being forced into a black hole of oblivion.

1.  Remember when family pictures consisted of weddings and holidays?  Now professional photographers are doing photo shoots of families walking their dogs, having picnics in the park, holding hands in front of old buildings or working.
2. Aspiring Instagram models and small business owners are putting out repetitive pictures every day and often multiple times a day to stay relevant and find personal values in likes and comments.
3. Companies are no longer fighting for passive highly skilled talent; they are now in a war for the remedial and entry level talent as unemployment rates reach record lows.
4. Social chatter has gotten to the point of abusiveness leading to increased instances of depression, isolation and suicide.
5. Sponsorship ads, targeted marketing, hidden ads, spam email ads and online commercials are force feeding us propaganda because the competition for products and services is out of control.
6. Online dating is promising the pot at the end of the rainbow goal of true love, but all it does is open the door of possibility for meaningless sex and emotionally abusive interactions.
7. Trust is sinking and the concrete brick is only getting heavier

Now what?

Amazon, Google, Facebook and others are two heavily invested in a business model centered around advertising and marketing to walk away or even scale back.  As a global society, we are forced to stay relevant and thus keeping this merry go round going on and on and on.

How do we get off?

Disconnect

Remember who made you relevant before all this

Find those people that gave you meaning and hope;  the ones that urged on your dreams and always stayed by your side.   They will help you find balance once again.

It is an uphill battle, but one worth fighting for.