What is the Best Time to Post on Instagram for Hospitality, Entertainment, Non-Profits and Restaurants

Hospitality, entertainment, non-profits and restaurants are such a vital part of the Lowcounty economy, that we wanted to provide a guide to business owners and influencers on the best time and days to post on Instagram to maximize your visibility and conversion.

Best Times to Post on Instagram for Hospitality Brands

Here are some of the best times to post on Instagram for those in the hospitality industry: 

• Best days to post on Instagram: Tuesdays to Thursdays
• Worst days to post on Instagram: Saturdays and Sundays
• Worst time to post on Instagram: 11 PM to 5 AM

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From catchy transitions in Reels to detailed travel itineraries on carousels, Instagram serves as a virtual travel guide for the modern traveler. In fact, 52% of travelers decided to visit a specific place after seeing its photos/videos from friends, family, or peers on social media. 

It’s obvious why hospitality brands leverage Instagram; it’s a visual-centric platform, making it ideal for hospitality brands to bring destinations to life and engage users. 

Best Times to Post on Instagram for Media and Entertainment Brands

For media and entertainment brands, the following information is key if they want to thrive on Instagram:

• Best days to post on Instagram: Mondays to Thursdays
• Worst days to post on Instagram: Saturdays and Sundays
• Worst time to post on Instagram: 10 PM to 2 AM

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‍60% of Instagram’s user base is aged between 18 and 34 — the perfect target audience for many media and entertainment brands. Take Netflix for example; the brand creates relatable content, shares upcoming releases to build hype, runs specific campaigns to drive more eyeballs, and piggybacks on trending content like a meme using a popular series.

Best Times to Post on Instagram for Nonprofit

To really tap into the power of Instagram, nonprofit brands should leverage the following information:

• Best days to post on Instagram: Wednesdays
• Worst days to post on Instagram: Saturdays and Sundays
• Worst time to post on Instagram: 2 AM to 5 AM

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Times like the pandemic remind us just how crucial social support is. It also extends beyond global crises, such as animal abuse, climate change, fostering childcare, and providing for the underprivileged.  For nonprofit organizations, Instagram acts as a catalyst for their efforts and message. It helps them reach a wider audience and thus, helps them garner more support for their cause. 

Best Times to Post on Instagram for Restaurants

Here are some of the best times to post on Instagram for restaurants: 

• Best days to post on Instagram: Mondays
• Worst days to post on Instagram: Saturdays
• Worst time to post on Instagram: 11 PM to 2 AM

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Instagram is a goldmine for the bar and restaurant industry. You can showcase artfully crafted creations of your menu staples and indulge your audience in delicious content. 

Cedric Grolet is a true visionary who gives up-close-and-personal looks at his pastry innovations. People can experience and watch the creations come to life as he prepares pastries for his pâtisserie outside of Paris, overlooking Hyde Park. Grolet has built a massive online presence with 7.8 million followers on Instagram, opened up a new restaurant in London UK, and convinced his followers that it’s worth waiting in a line for hours to get a taste of his creation. 

Best Practices Around Making the Most Out of Your Best Time to Post on Instagram

Tip #1: Be Consistent With Your Posting And Testing

Like everything else, consistency is key for Instagram too. The more consistent your posts are, the wider net you can cast and increase visibility among your audience. 

A general notion is that consistency equals how frequently you post. We’ve found that consistency on social platforms, specifically visual-centric ones like Instagram, can mean a lot of things, including but not limited to:

• Brand voice and design; how your content looks like
• Video editing; what your editing style is 
• Posting frequency; how often you post
• Posting time; at what time you post 

As you become more consistent in each of these aspects, your brand identity will become stronger — thus, helping you build trust with your audience. They’ll know who you are, what type of content to expect from you, and when to expect it, giving them a reason to engage with your content. 

An efficient way to build consistency in your brand voice, design, and editing style is to use an Instagram video editor. For posting schedules, you can use scheduling tools like Sprout Social, Hootsuite, or Later. 

Tip #2: Take The Best Time To Post On Instagram Guides (Like This) With A Grain Of Salt

Resources can be your bible when marketing on Instagram, and the internet has a lot of it. Researching about the best times to post can give you a fair idea of where the potential lies. Guides can help you with detailed research of when to post depending on which industry you are from and you can further utilize that to figure out your unique best posting times. 

Tip #3: Leverage Video Content For Instagram For Even More Engagement

The reach of Instagram reels in accounts with up to 500 followers is a whopping 892%, while the reach of images in the same accounts is only 77%. Video content is a clear-cut choice for creators and teams looking to grow their following and engagement rate. 

A great example is Rachael DeVaux, popularly known by the Instagram handle RachaelGoodEats. Rachael is a registered dietitian and trainer who regularly shares healthy recipes and fitness tips. When the pandemic hit, she started hosting Instagram Lives. Eventually, they became so popular, she had to organize them multiple times throughout the week for her audience. Her recent Reel ”High-Protein Froyo” has garnered 507K views and 16,391 likes.

Tip #4: Use Video Templates For Stronger Brand Resonance And Faster Production

Let’s reverse engineer for a hot second here: to find the best time to post on Instagram, you need to consistently post content. That requires dedicated effort, time and resources in content ideation, production, editing, and posting. That’s a lot! 

By using video templates, you can significantly cut down your production time and efforts while still delivering good quality content. Besides, templates can help you build your brand’s style and vibe, and bring a sense of familiarity for people. This way, when your audience sees a post on their Instagram feed, they’ll immediately recognize it’s from you! 

For this, you can use tools like VEED, a simple yet powerful video editing platform, that lets you record, edit, repurpose, and share videos easily. It provides AI-powered video editing features like auto-subtitles, AI avatars, eye correction, magic cut, and pre-designed templates to help you produce high-production quality videos. 

VEED’s templates are carefully designed with the best Instagram video dimensions so you don’t have to worry about the aspect ratio or all the other jazz. Even if you have a landscape recording and need to resize your video for Instagram, VEED can do it in just a single click. 

The best part? No need to download heavy software. Or watch hours of tutorials just to make a simple transition. All you need to do is create an account, select a template, and edit your video.  

Full Report from Veed.io – Click HERE.