Charleston Based Bidr Text to Donate as a Powerful Giving Tool for Nonprofits including Mother Emanuel

Bidr headquarters are located in Charleston, South Carolina.  As much of the country has now learned, a horrific event happened in our city last week taking the lives of 9 very precious individuals while they were attending a Bible study at Mother Emmanuel AME church in downtown Charleston.  As a company and as Charleston residents, our heart breaks for the church and the families of the victims.

After the event, there were immediate requests by people wishing to make donations to the families of Emmanuel AME.  The City of Charleston set up a fund and asked Bidr to help provide an easy way for people around the country to submit a donation electronically.  Bidr focuses on making it simple for individuals supporting nonprofits, organizations, and causes to give both large and small amounts – all via text messaging.

An appropriate keyword and campaign identifier was decided upon, primarily from what was already trending on social media AND what felt like a fitting term for such a tragic event.  In less than an hour, the following instructions were displayed on the City of Charleston website and distributed to all media outlets:

To donate to the Mother Emmanuel Hope Fund, go to:

bidr.co/prayforcharleston

or text prayforcharleston to 843-606-5995.

Release provided by Bidr and Mindy Taylor

The link takes visitors directly to a page detailing information about the fund and asking for a mobile number in order to donate.